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Semrush: Semrush is an online tool that marketers use for SEM, which includes everything from keyword research to traffic analysis and ad analysis. You’ll be able to research your top keywords and see which ones rank the highest and which ones are harder to rank for.
Google Ads Keyword Planner: Since most advertisers probably want their ads to appear on Google, the Google Ads Keyword Planner is a useful tool for keyword research. The tool will also suggest bid amounts for specific keywords to help you build a budget. In addition, you will be able to create an advertising plan and launch your campaign using this tool.
Google Trends: Google Trends is a free and useful tool to use when starting your research. You’ll be able to see how popular a particular term has been on Google over time (since 2004), limit your search to a specific country, and find related queries based on the words you’re researching to help you brainstorm for your ad.
How much does SEM cost?
There is no single answer when it comes to the cost of SEM. According to Irwin, an estimate for the stadium can range from $500 to $10,000 a month. “Of course, this number could go up or down significantly depending on your needs and budget,” he said.
You can also adjust your budget as you learn more about which keywords are performing best. “The good news is that the tactic is so highly measurable that you can see what’s working and what’s not, and adjust your budget accordingly. The bad news is that the honest answer to that question is: it depends,” Dappert said.
“When setting up your campaign, you should research historical industry cost-per-click (CPC) rates in keyword planners and search forecasting tools to get an estimate of how much your competitors are spending,” he suggest Dappert. He adds that the CPC ranges from $2 to $55, depending on the industry, and that reasonable conversion rates are usually between 5% and 10% and there is a minimum of 15 clicks (per day, per group of ‘ads’) necessary for the engine to be optimized. .
“The best strategy when assessing cost is to look at what competitors are spending, taking into account the value of your target and recognizing that you may have to spend a little more than them to get to the first page,” he said. add Dappert.
bottom line
SEM is one of the best ways to get traffic to your website to sell a specific product or service. SEM allows you to create targeted ads that appear on search engines and reach potential customers who are actively interested in the product or service you offer. Any business, small or large, can use SEM strategies. While there’s a lot to learn about what makes an effective search ad, the good news is that there are plenty of tutorials online to learn more.
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