Social branding introduces a proven and innovative 4-step path that gives businesses a specific direction to follow that will lay the foundation and help them scale their businesses.
The Social Branda marketing and branding agency based in Knoxville, TNwants to revolutionize the industry after its introduction The promotion pathwhich offers a proven 4-step path to growing and scaling any service-related business.
“Many business owners think they have to do everything from websites to ads to emails to social media. However, there is a proven way to create a marketing plan that doesn’t waste your time or resources. That’s where The Social Brand comes in,” says CEO and founder Victory Harbin, who holds 29 marketing certifications and really enjoys helping companies connect with their customers. He goes on to explain that: “The promotion route stems from the years we have helped companies successfully achieve their goals. This is the exact strategy we use with our clients.”
Ms. Harbin says the first stage of The Promotion Path is to build the right digital marketing strategy, first identifying the main objectives of the business. This strategy also includes getting to know the company, how to solve customer problems, determine core offerings, and perform a very thorough competitive analysis. With this information, companies can establish how to strategically position themselves in the market and how to find their target audience in the market.
The next step is to develop the brand, which Ms. Harbin emphasized that it should always relate to who the company serves.
“Brand development is all about knowing your customers’ pain points and preferences, not just what you like. It’s about knowing the visuals and message that would give them the confidence to choose the business and the elements that would help them make an emotional connection,” shares Ms. Harbin. “Branding needs to create a cohesive image of your company across print and digital platforms that makes your company stand out in a sea of competition.”
The third step of The Promotion Path is about creating valuable content on the topics that would be most useful to potential customers. It’s about providing useful content that answers the questions individuals have about a product or service, the concerns that drive them to seek a solution, and the tips and advice they might need along the way. For many businesses, it’s supposed to be just about social media, but according to Ms. Harbin is much more than that. She says, “The most important thing is that the content supports your potential customers. It gives them information, guides them on a path, answers a question, engages them, and adds value to them in some way. It can be anything from from a social media post to a free guide on your website to the automated email they receive after paying their bill.
Ms. Harbin says the fourth step on the promotional path is to convert all of these efforts into leads by expanding your brand through lead generation efforts. Businesses can use search engine optimization (SEO) approaches so that people can quickly find their blogs on the Internet. They can even invest in Google Ads to drive traffic to their latest download and use their videos to advertise on social media.
Those looking to learn more about The Promotion Path and take their businesses to the next level can visit www.thesocialbrandtn.com or contact The Social Brand team to get started. Others who want to learn more about the leading digital marketing agency based in Knoxville, TN can follow their social channels for more information.
Contact with the media
Company name: The Social Brand
Contact person: Victory Harbin
E-mail: Send an email
Telephone: 8652822399
Address:600 N Broadway Knoxville
Status: TN 37917
Country: United States
Website:
