CHICAGO–(BUSINESS WIRE)–August 18, 2022–
3Q/DEPT, the disruptive growth marketing agency that transforms brands into market leaders, today announced the launch of its Growth Marketing Report 2022. Published annually, the report is a comprehensive overview of the state of growth marketing based on a survey of US marketing leaders.
“Until recently, it was enough to keep your branding and performance marketing separate, with teams rarely working toward the same goals,” said Rob Murray, CEO of 3Q/DEPT. “Now, with a slower economy and competitors that are constantly evolving and getting smarter, this will no longer work to drive sustainable growth. Today’s most successful brands are quickly realizing that to excel in this market increasingly competitive and crowded, they must adopt a growth marketing mindset and craft an integrated, comprehensive marketing strategy that is informed by data and takes a creative-first approach.”
For the 2022 report, which can be downloaded here, 3Q/DEPT once again surveyed 400 marketing leaders from companies with at least $100 million in annual revenue, equally represented across four industries: retail, technology, healthcare and financial services. Respondents were asked about their understanding and adoption of growth marketing, investment priorities across the marketing funnel and the metrics that inform their strategies.
The results revealed that the vast majority of marketers – 76% – are not adopting a growth marketing mindset. This severely limits your ability to reach new customers, expand existing relationships with consumers, and gain a competitive advantage through a better shopping experience.
The report also ranked respondents within 3Q/DEPT’s Growth Marketing Maturity Index™ (GMMI™), a proprietary self-assessment tool that allows brands to measure the extent to which their growth marketing practices are based on six key “pillars” that contribute to growth marketing. mindset: strategic approach; data management and activation; management adoption; internal resources; agency support; and an integrated customer experience. Readers can too request to do the surveyto find out how they compare to survey respondents.
“Our customers know that the funnel is collapsing. Today’s highly engaged customers demand a seamless, easy-to-use experience across a wide range of digital channels and platforms,” said Murray. “This year’s report shows once again that brands that adopt a growth marketing and integrated media mindset are better positioned to discover new audiences, increase customer lifetime value and deliver a frictionless, omnichannel consumer journey “.
About 3Q/DEPT: 3Q/DEPT, formerly 3Q Digital, is one of the world’s largest independent digital growth marketing agencies. Verified by TechCrunch as an Expert Growth Marketing Agency, it has built an impressive portfolio of clients across a variety of verticals through paid media, business strategy, decision science, creative, SEO and content. 3Q/DEPT has been ranked on Ad Age’s Best Places to Work list for 2020, 2021 and 2022, inc.comBest Places to Work for 2020 and 2021 list, and was also recognized on Adweek’s Fastest Growing Agencies list in 2019.
View the activated source version businesswire.com:https://www.businesswire.com/news/home/20220818005091/ca/
CONTACT: James Cole
jcole@3qdigital.com
202-819-8280
KEY WORD: ILLINOIS UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: DATA MANAGEMENT TECHNOLOGY PUBLISHING PUBLIC RELATIONS/INVESTOR RELATIONS MARKETING ADVERTISING COMMUNICATIONS SEARCH ENGINE OPTIMIZATION MARKETING DIGITAL MARKETING CONTENT MARKETING
SOURCE: 3Q/DEPT
Copyright Business Wire 2022.
PUB: 18/08/2022 12:00/DISC: 18/08/2022 12:02
Copyright Business Wire 2022.
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