All posts in SEO News

SEO entrepreneur Joe Davies is sharing some wisdom on how to become a millionaire now that he loves his career. After years of dead-end jobs, including at McDonald’s, Davies longed to make a name for himself, an aspiration he shared with his childhood friend, Joe Taylor. “I didn’t go to university as I had originally planned, as I got tired of learning and just wanted to make money.” Davies, 36, told Jam Press. “[After leaving…

Google’s 2023 Ads Security Report revealed that it blocked or removed 12.7 million advertiser accounts last year, nearly double the previous 12 months. In addition, the search engine blocked or removed 5.5 billion ads for violating its policies, up slightly from the previous year. Why we care Cracking down on fraudulent accounts is critical to brand safety and also helps ensure a safer space for consumers to transact online with confidence. However, there is also…

Google has confirmed an issue with Google Analytics real-time analytics reporting, GA4. Many profiles show that no real-time traffic has been reported since then early this morning; some are seeing a fraction of their normal real-time traffic being reported, and some are seeing normal traffic. Google is working on a solution. Google Ads Link Ginny Marvin replied X saying, “Thanks for flagging. This is a bug and the team is working on it. Sorry for…

“The future of HVAC services is in the hands of those who can navigate the intersection of AI and local SEO, giving consumers the best of both worlds.” – Chris Lollini owner, Reputation ignition The HVAC industry is no stranger to innovation, and as consumer behavior continues to evolve, the impact of artificial intelligence (AI) on the way people seek information cannot be ignored. In this era of AI dominance, it is crucial for local…

Amazon must now share details about the ads it serves in the European Union through a public library. The retail giant is being forced to provide more transparency about its advertising operations under the EU’s Digital Services Act (DSA) after losing an appeal to the Court of Justice of the EU (CJEU) for a temporary stay . Why we care. Building an Amazon ad library will provide marketers with valuable insight into how the retail…

A new study by Authoritas suggests that Google’s AI-powered Generative Search Experience (SGE), which is being tested with a limited group of users, could negatively impact brand visibility and organic search traffic . These findings include: When an SGE box is expanded, the top organic result drops by more than 1,200 pixels on average, significantly reducing viewability. 62% of SGE links come from domains outside the top 10 organic results. E-commerce, electronics and fashion-related searches…

Google announced the release of the 2023 Ad Safety Report to demonstrate its commitment to safe and transparent advertising for users and businesses. The ad safety report shares progress on how Google enforces advertiser and publisher policies and the key trend in 2023: generative artificial intelligence. Read on for insights shared in the report and what they mean for advertisers. Advertiser policy enforcement statistics The main driver of the increase in the application of advertising…

Google has updated its definition of top ads in its Help Center to better reflect how ads can appear on Google Search A spokesperson told Search Engine Land that this is only a “definitional change” and would not affect how performance metrics are calculated. What are top ads? Top ads are ads that appear above the organic result and also below the organic results for certain queries. As Google explains: “When people search on Google,…

Meridian, Google’s new open source Marketing Mix Model (MMM), has entered the rapidly evolving market of advanced marketing analytics and forecasting tools. This article explores Meridian’s key features, capabilities, and limitations, comparing it to Meta’s MMM called Robyn. It explores how Meridian leverages advanced techniques such as geographic hierarchical modeling, Bayesian methods, and scenario analysis to provide actionable insights for cross-channel budget optimization and marketing strategy development. Understand marketing mix models The marketing mix model…

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. But is ABM the right approach for your business? This article explores the potential benefits and challenges of implementing an ABM strategy, along with key factors to consider when evaluating its suitability…