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Sundar Pichai, CEO of Google and Alphabet, sat down for a discussion on AI that inevitably focused on the future of search. He explained his search and the role of websites, insisting that the only thing that is different is the technology. These are the early days The interviewer asked if Sundar was taken aback by how quickly AI has advanced recently. The CEO of Google made it clear that Google was really at the…

Google CEO Sundar Pichai recently spoke about the future of search, asserting the importance of websites (good news for SEO). But how can this be if AI is supposed to make search engines obsolete (along with SEO)? Search vs Chatbots vs Generative Search There is a lot of discussion about AI search, but what is always missing is a delineation of what is meant by this phrase. There are three ways to think about what…

TikTok is developing AI-powered virtual influencers that will be able to compete with human creators for lucrative advertising contracts. The new AI avatars can read video ad scripts created from requests submitted by brands and sellers on the TikTok Shop. However, this feature is still in the testing phase, so everything is reportedly subject to change The information. Impact on sales. During testing, TikTok researchers discovered that AI avatars have not generated as many e-commerce…

JPMorgan Chase launched Chase Media Solutions, a new digital media business. It is the first bank-led media platform, enabling advertisers to send relevant promotions to around 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022, a key component of Chase’s two-sided commerce platform. Chase Media Solutions was announced on April 3. Why we care Over the past few years, many retailers have added new revenue streams by creating Retail Media Networks…

Vertical video has become the primary format for advertisers, proving its value across multiple industries and categories. Historically, video ads were adapted to the traditional 16:9 landscape format, primarily on television. However, the emergence of mobile social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. This shift transforms storytelling from the long 60- and 120-second segments that captivated a sit-down, distraction-free audience to a dynamic,…

For the original version of iTunes, click here. This week we explained that the Google March 2024 core update is still rolling out 38 days later, but we’ve seen more volatility this week. Just a reminder that Google’s useful content update no longer exists. Google’s Gary Illyes again says that core updating and indexing are independent. Google responded to complaints about dangerous and harmful search results. Google says that ranking well in other verticals like…

The Google-Reddit partnership is a major development that is reshaping online brand management. This partnership allows Google to access Reddit’s data API to improve product search results with real-time content from the Reddit platform. As a result, brands must now navigate this evolving digital landscape with foresight and adaptability to protect their online presence and ensure it thrives. The impact of the association on brand management The importance of maintaining a positive brand image in…

Mihai Aperghis (@mihaiaperghis), an SEO we reference here from time to time, is also an expert on Google products and attended the Google Search Central conference call the other week. He wrote this blog post and I’m posting it here as a very rare guest post on this site. Because? (1) Mihai rocks and (2) this site is about community and product experts are the essence of the Google community. I (Barry) personally was unable…

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Google expanded the generative search experience even further last month laboratories, its testing program. A limited number of searchers now see AI snapshots in results, regardless of whether they’ve signed up. Many observers believe it is the first step towards SGE going fully public this year. Google hasn’t changed much of the SGE in Labs for months, perhaps showing its satisfaction so far. I have followed the developments of SGE closely. Here are my observations…