All posts in SEO News

YouTube has introduced two new measures in its crackdown on ad blockers. There will be either: Buffer issues. An error message that says “The following content is not available in this app.” Why we care. YouTube is doing everything possible to ensure that ads are seen by as many free users as possible. YouTube’s war on ad blockers will likely lead to disgruntled users leaving YouTube altogether. Either that or break down and pay YouTube…

Google announced updates to its Maps and Search products on Monday aimed at helping users find and choose more sustainable transportation options than gas-powered vehicles. James Byers, Group Product Manager for Google Search, says: “When it comes to travel and commuting, we want people to have the right information to make more sustainable decisions.” Suggestions for ecological itineraries Screenshot from: blog.google/products/search/, April 2024. If travel times are comparable, one of the key new features of…

Paid search advertising revenue reached a new high in 2023, although annual growth continues to decline, according to a new report. In total, search accounted for $88.8 billion of a record $225 billion in digital advertising revenue in the US, according to the IAB’s Internet Advertising Revenue Report: Full Year 2023, by PwC. This figure represents an increase of $4.4 billion over 2022. Why we care Paid search gets more expensive and challenging every year,…

SEO optimization, also called Search Engine Optimization (SEO), involves improving both the quality and quantity of website traffic from search engines to websites or web pages. This practice includes techniques to improve the visibility and ranking of content in organic search results. Artificial intelligence has significantly simplified the process of providing SEO optimization solutions to users. It has facilitated the creation and management of easily discoverable content and benefits for readers, both individuals and companies….

Wix announced that Wix Studio agencies and business partners can now sell templates in the Wix Marketplace, opening a new way for partners to earn more with Wix and for Wix publishers to have access to professionally designed templates. Wix Studio Partners Wix Studio is a platform for agencies and business users who manage multiple sites, providing a simplified workspace for managing client sites in one space. The Wix Studio platform provides the AI-powered Studio…

Google AdSense users can now choose to have Auto ads displayed as “ad intents” across the platform (in addition to overlay and page formats). What are ad intents? An ad intent is an “intent-based format that places links and anchors in text and existing pages on your site related to your content,” according to Google. Google does not rely on third-party cookies for this new functionality. how it looks These links take users who interact…

There are several emerging search engine optimization (SEO) tools available in the market that increasingly rely on artificial intelligence. These tools not only streamline a company’s workflow, but also effectively improve the ranking potential of their content. For SEO tools to be successful, they need to cover all aspects, be easy to use, reasonably priced, and offer a feature or two that most competitors lack. How does Clearscope compare to them? Let’s find out. Characteristics…

Google faces accusations of bias and bias, with accusations pointing to favoritism to specific platforms in its search results. Critics argue that this violates fair trade practices and lacks transparency, calling for more regulatory oversight. The bias controversy stemmed from a high-ranking online post, which quickly gained attention and generated speculation on Google’s search engine results pages (SERPs). Although there was no concrete evidence, this incident sparked debates about the reliability of search engine algorithms….

Google’s Structured Data documentation for vacation rentals has recently been updated to require more specific data in a change that is more of a clarification than a change in requirements. This change was made without any formal announcement or changelog entry on the developer pages. Structured data of vacation rentals These types of specific structured data make vacation rental information suitable for rich results specific to that type of rental. However, it is not available…

Google has released a new “ad intent” format for its Auto Ads program. This format inserts links and anchors into publishers’ site content to serve contextual ads and search results in dialog boxes. The ad intent format aims to display relevant ads and information based on page content and visitor interests. When visitors click on dynamically generated links or anchors, an overlay dialog opens that displays organic search results and associated advertising. Google explains in…