SEO optimization, also called Search Engine Optimization (SEO), involves improving both the quality and quantity of website traffic from search engines to websites or web pages. This practice includes techniques to improve the visibility and ranking of content in organic search results.
Artificial intelligence has significantly simplified the process of providing SEO optimization solutions to users. It has facilitated the creation and management of easily discoverable content and benefits for readers, both individuals and companies.
MarketMuse is an example of a tool that leverages AI to provide objective information for planning. How effective this tool is at delivering on its promise is something worth exploring further. Let’s go deeper.
Characteristics
(Image credit: MarketMuse)
Just like tools like Phrase, Dashword, Clearscope and other SEO optimization platforms, MarketMuse supports content creators and marketers to produce top-notch content. This AI-powered tool leverages machine learning algorithms to assess content quality, relevance, and depth while enhancing its potential to improve SEO performance.
Using natural language processing capabilities, MarketMuse thoroughly examines a topic. It generates an overview of related topics, keywords, and queries that should be incorporated into your content to improve its relevance and increase your search engine rankings. In doing so, it provides users with analytics that help create more comprehensive and SEO-friendly content. Its seamless integration process also simplifies its incorporation into existing workflows.
As detailed on its website, MarketMuse’s offerings go beyond keyword research and content evaluation. This includes access to on-demand inventory technology that enables customers to understand the strengths and weaknesses of their online content. In addition, MarketMuse provides custom metrics to demonstrate how challenging it can be for a website to rank for keywords. By considering a site’s advantage in content creation, MarketMuse provides an accurate assessment of the obstacles that may be encountered and the opportunities available to capitalize on success.
MarketMuse also provides a measure to determine authority on a topic, emphasizing its importance in recognizing areas where a company is thriving and where improvements are needed. This approach helps create content that establishes an organization as a trusted source in a field.
In addition, MarketMuse’s research capabilities go beyond keyword analysis. Using its topic modeling technology, MarketMuse examines pages to identify essential concepts tied to a specific topic. This thorough research helps identify content deficiencies, explore keyword suggestions, and understand how competitors approach these topics. Additionally, using the MarketMuse content cluster analysis tool, one can assess the depth and breadth of existing content on a topic. This process helps spot any gaps or oversights and guides in developing material or improving current pages to ensure comprehensive coverage and improve content impact.
How does Marketmuse use AI?
MarketMuse leverages AI to help content creators produce high-quality content that ranks well in search engines. The platform uses AI-based algorithms to analyze large amounts of data and provide insights into content gaps, topics and suggested keywords. In addition, MarketMuse provides a content summary that describes the topics, subtopics, and keywords needed for a given piece of content. This feature helps content creators create well-structured and comprehensive content that is optimized for search engines.
However, it is important to note that MarketMuse does not replace human experience. Content creators still play a crucial role in crafting engaging and informative content. The software is designed to help content creators by automating some of the most tedious and time-consuming tasks, allowing them to focus on creating quality content. In short, MarketMuse is a tool that allows content creators to work more efficiently and produce better content, but it’s the human touch that makes content truly engaging and valuable.
Installation, configuration and compatibility
To access MarketMuse, all you need is an Internet browser. First, you need to enter details such as your name, email and a secure password on the company’s website. Once you’ve finished registering, wait for a confirmation email. Next, take some time to browse the MarketMuse dashboard. It offers tools to improve pages, research topics, analyze competitors and generate content.
The inventory feature is a starting point for newcomers to MarketMuse. Help identify opportunities to improve pages and develop content. Explore statistics on your page, site, and search engine results pages (SERPs) to identify areas for improvement. Plus, you can research topics with MarketMuse. Learn about search intent and discover queries. Identify content gaps. The platform provides guidance for setting up your content strategy.
Both new and existing users can benefit from the MarketMuse Academy initiative, which offers learning resources, including blog posts and webinars on content strategy courses.
Plans and prices
(Image credit: MarketMuse)
According to MarketMuse’s pricing summary, the company hopes to attract both individuals and businesses. To this end, it offers four different plans: Free, Standard, Team and Premium.
The first is a very limited package that provides ten queries per month for a single user. New MarketMuse users can try the service for free for seven days. During this time, free users will have access to the standard plan. Priced at $1,500 per year when paid annually (or $149 per month), this plan is for one user and includes 100 queries per month, full SERP results, and full results in the company’s Heatmap product, which offers site-level analyses. Standard users also get comprehensive results in Topic Navigator, link recommendations, and the ability to export content to Microsoft Word, Excel, or Google Docs. Standard users also get MarketMuse AI for generative content creation. Unfortunately, you don’t receive content conferences at this level, and you can’t track managed topics.
For $3,900 per year (or $399 per month), you can purchase a team plan. This includes everything you get on the Standard plan, but for three users, plus unlimited content summaries. A Premium plan, which you must contact MarketMuse for pricing information, includes everything listed in the premium plans for unlimited members, plus domain analysis, managed topics, and team training.
All plans require entering a first and last name, company name, and your website domain. Additionally, add-ons are available, such as adding new users, inventory snapshots, and more.
Final sentence
One of the best things about MarketMuse is that it’s designed to help individuals and teams small and large. This is not always the case with similar products that target individuals or large organizations, but not both. From a product standpoint, MarketMuse has a lot to love. The AI-based targeting provided by MarketMuse ensures you create in-depth, high-quality content related to your chosen topic. Help develop the most comprehensive and authoritative content possible. By increasing the relevance and depth of content, MarketMuse can dramatically increase your SEO success rate. Well-optimized, high-quality content can naturally rank higher on search engine results pages.
Additionally, with MarketMuse’s ability to recognize related content, users can create a robust and interconnected content strategy. These linked content groups can significantly improve your website’s domain authority.
However, there are a few things to criticize about MarketMuse. First, while I have no doubt that users of all backgrounds can get started with MarketMuse relatively easily, there is a steep learning curve to mastering the platform’s full range of platforms. Because of this, I highly recommend looking into paid training through MarketMuse.
It is important to note that SEO optimization tools like MarketMuse have another major drawback. They have no control over the dynamic nature of search engine algorithms. This means that even the best tools will be affected if Google changes the way it handles searches. As a result, companies like MarketMuse have to adjust the data behind their bids, and end users will have to make the necessary adjustments as well. This can be a difficult process for everyone involved.
Overall, MarketMuse is one of the best SEO optimization tools out there and worth considering. Take advantage of the free trial to see if it’s worth the price of admission for you and your website.
