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Google Ads today introduced six new AI features for Performance Max campaigns. Why we care You’ll want to explore these new PMax features to see if they help you uncover new insights or improve campaign performance and ROI. Customer value mode. This new PMax beta feature is designed to help PMax advertisers using purchase conversion goals acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer retention objective. This…

Google Ads has announced a series of updates to top performing campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights and better manage budgets. 🆕 ✅ Various #PMax updates announced today for more information, targets and control. Here are the highlights: – New customer value mode is now in beta for purchase conversion goals. New customer acquisition goals are also available at #SA360. – Customer retention objective to gain… —…

The UK’s Competition and Markets Authority (CMA) now has 111 potential concerns about Google’s Privacy Sandbox, according to its report for the first quarter of April 2024. That’s up from 72 in the CMA’s Q4 2023 report, released in January. Why we care The CMA’s January report made it clear that Google could not continue disabling third-party cookies. Indeed, Google announced a third delay in phasing out cookies, hoping to complete the process by 2025….

Following the recent SERPConf event, Google Search Analyst Gary Illyes shared insights that provided insight into the latest trends and challenges in the world of SEO. Seve LinkedIn post covers a range of topics from technical issues to the role of AI, providing a comprehensive overview of the current state of the industry. Addressing hreflang frustrations A key area of ​​discussion was the ongoing struggle with hreflang, a markup that indicates a website’s language and…

Microsoft’s AI assistant Copilot is now available to all advertisers on Microsoft’s advertising platform, one month after it expanded its testing pool, the company announced today. Why we care: Microsoft touts CopIlot as a way for advertisers to save time on routine tasks, focus on strategic decision-making and improve overall performance. We’ll be watching closely to see if these claims actually hold true for advertisers. What’s new. Copilot offers several AI-based capabilities within the advertising…

In 2022, ChatGPT took the world by storm with its generative AI capabilities. But this was not the beginning of AI. AI has always been a part of search engine optimization (SEO). Google uses AI to inform its algorithms. Marketers use AI to analyze, optimize and create their content. Today, as AI improves rapidly, it is a bigger part of SEO than ever before. Here’s what you need to know about using AI for your…

Keyword research and analysis with Google Keyword PlannerSEO strategy for writers and content creatorsSEO technical audit and optimizationAnalysis of content gapsLink building strategies for backlinksSEO strategy development with the Pillar page modelMobile SEO Optimization StrategiesVideo SEO Optimization StrategiesSemantic SEO optimization for intent-based searchLocal SEO optimization for geographic visibility Notice 1: Research and analyze keywords with Google Keyword Planner “Do keyword research and analysis using Google Keyword Planner to identify relevant, high-volume keywords with low keyword…

B2B lead generation through paid search is constantly evolving. Effective PPC strategies today differ from those of years past. B2B marketers must adapt and focus on: Hyper-personalization using own data. Leverage account-based marketing to target high-intent audiences. Engage and educate potential customers with interactive content. Developing compelling video assets for Performance Max and beyond. Using AI-powered automation. 1. Hyper-personalization through own data Focusing on hyper-personalization to engage our target audience is necessary, but it has…

Voice search has emerged as a transformative force in the digital landscape, reshaping the way users interact with search engines. As we venture into 2024, the prevalence of virtual assistants and smart devices continues to skyrocket, making voice search optimization more critical than ever for businesses looking to stay ahead of the curve. ahead of the curve Voice search isn’t just a trend; is a fundamental change in user behavior. With hands-free convenience and natural…

Getting international SEO right is very important for global brands. And one of the most fundamental optimizations is the domain and URL structure you choose to use. While Google offers guidelines for using locale-specific URLsSEO information on the topic is limited and sometimes confusing. Lots of SEO tend to advise the use of ccTLDs in each market Yes you have the resources. Others advocate subdirectories with a gTLD. Heaven help whoever says it subdomains are…