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What is connected TV, what marketers should know, and how its expanding profile is affecting analytics strategy. Video has generated a lot of interest among both marketers and consumers, with increased adoption during the COVID-19 pandemic. Different types of videos have been forming for a while: short format, long format and live streaming. But it wasn’t until the stay-at-home environment that encouraged consumers around the world to embrace live video, pushing its content as a…

Google says it’s doing more to demote low-quality content designed primarily to drive traffic through search engine optimization. Over the next few months, it will roll out several updates to Search aimed at making it easier for people to find useful content created primarily for humans rather than the attention of algorithms. Starting next week, Google is rolling out what’s called the Useful Content Update. It is designed to demote non-original content that is considered…

Etsy released a new Etsy Success Events program in September that will help sellers improve their store and selling strategy before the holiday season. These events also provide an opportunity for crafters and entrepreneurs who have never sold on Etsy to learn more about the Etsy opportunity and whether it might be a good fit for them. Etsy says it has partnered with experienced shop owners and leaders in the seller community to be instructors…

Blogging is a great way to share your thoughts and opinions, grow your business, and develop an online brand. But for your blog to be successful, you need to find ways to promote it and reach new readers. Social media is a popular means of increasing traffic and can be a very effective tool. But while it’s ultimately wise to take advantage of social platforms, it’s not the only way to promote your blog. It’s…

Today, Google is describing the next “useful content update” that should make search results more useful and more likely to have been written by a real human. For almost as long as there have been search engines, there has been the trade of search engine optimization (or SEO). Used properly, SEO can be a great skill that helps smaller creators get discovered through Google Search. Of course, the flip side is that SEO techniques are…

CHICAGO–(BUSINESS WIRE)–August 18, 2022– 3Q/DEPT, the disruptive growth marketing agency that transforms brands into market leaders, today announced the launch of its Growth Marketing Report 2022. Published annually, the report is a comprehensive overview of the state of growth marketing based on a survey of US marketing leaders. “Until recently, it was enough to keep your branding and performance marketing separate, with teams rarely working toward the same goals,” said Rob Murray, CEO of 3Q/DEPT….