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Visibility is everything in business. While this used to involve buying a billboard and a flashing sign, these days, it’s all about your web presence. According to Google, 97% of customers conduct internet research before visiting a local business. To stand out from the crowd as a sole trader or freelancer, you need to have a strong internet presence. But what exactly is an online presence? With so many small businesses competing for customers’ attention,…

The opinions expressed by the collaborators of Emprenderos are their own. Most people see it Search Engine Optimization (seo) as a kind of loner. Work completely in isolation, optimizing your website and off-site referrals to maximize your results. To some extent, this is a reasonable way to look at SEO. But if you want to see even better results, you’ll need to recognize the reality you’re operating on hypercompetitive environment – and you will need…

In this age of online reviews, your brand’s reputation is paramount. Before visiting a business, 63.6% of consumers check out google reviews. I 35% of the people they ranked “brand trust” as one of the top reasons for choosing a retailer. Since a bad review can cost you sales and a negative reputation can be disastrous, reputation management it has become an important part of every digital strategy. But even if you do all the…

By Nathan Ridoy Whether you’re a copywriter, plumber, or nail artist, you have the skills you need to succeed in the small business world. Why not act independently? If you don’t know how to become an independent contractor, we’re here to help you on your journey. Let’s find out the most popular tips on how to do well when going solo. Obtain the necessary licenses before becoming self-employed There are many different types of independent…

In this episode of Office Hours, SparkToro founder Rand Fishkin discusses how he turned his fascination with SEO and his gift for teaching into a thriving business, his “quiet work” model, and his criticism of venture capital. Fishkin has always had a knack for teaching that he attributes to a dysfunctional home life, in particular, a father who was quick to anger. “And so a lot of my emotional energy and training just growing up…

NEW YORK–(BUSINESS WIRE)–October 24, 2022– Markacya digital strategy and marketing firm based in New York City, was hired by FOOD, an impact-driven lifestyle brand that makes bags, accessories and homewares. Founded by Lauren Bush Lauren in 2007, FEED products provide millions of meals to children around the world, through partner brands on the ground. Markacy’s work will focus on elevating the brand’s website infrastructure for the next stage of growth. “The fashion industry is evolving…