Microsoft introduces AI chat monetization for digital partners
Microsoft this week unveiled the Ads for Chat API — an advertising solution designed to monetize AI chat experiences in a seamless and engaging way. According to the announcement, Chat API ads would create native advertising experiences that benefit partners, consumers and advertisers. Who will benefit from the Ads For Chat API? Chat API ads can potentially benefit those using AI-based chat, such as: Partners (selection of publishers, apps, and online services) who could monetize…
Read More »News content may disappear from Meta in Canada
Meta threatens to remove news content from Facebook and Instagram in Canada if proposed legislation to establish “fair revenue sharing” system becomes law. Why we care Any publisher that depends on traffic, engagement or brand awareness from Meta properties could see a significant loss if news content is blocked. What Meta said. “We will have to end the availability of news content on Facebook and Instagram in Canada,” according to Nick Clegg, Meta’s president of…
Read More »
Expert advice to improve your strategy
Even when you think you’ve got the hang of PPC advertising, there’s always something new to discover. So, we’ve got you covered if you’re looking for ways to: improve your paid media strategy to keep up with PPC changes. manage your budget more effectively. To increase your marketing ROI. Our latest e-book, PPC Expert Advice: Budgeting, Testing, and Optimizationhas all the knowledge you need to brush up on PPC basics or improve your existing methods…
Read More »
6 strategies to maximize your marketing budget
In today’s uncertain economic times, it’s important to be strategic about where you spend your marketing dollars to generate the highest returns and position your business for a strong rebound. This guide de Conductor explains why SEO is the best marketing strategy during a recession, how to play the long game with SEO, and how SEO fuels all marketing efforts. In addition, you will learn to know your customers where they are already and to…
Read More »An SEO guide to nofollow, UGC and sponsored links
Internal and external linking are essential topics that every SEO needs to learn. Links send users to external sites or can be used internally to keep people on your site and help search engines find more of your pages. Over time, you’ll find links that you want to “explain” to search engines, such as: Sponsored links. User Generated Content (UGC) links. Nofollow links. Using these attributes correctly gives you greater control over how search engines…
Read More »
7 Important YouTube Ads Lessons You Need to Learn
Assuming that what works on one platform will work on another is a common digital marketing mistake. I see it in advertising all the time: someone who gets great search results struggles with social and vice versa. And then there’s YouTube. It’s not really a search and it’s not fully social, it’s a platform where you compete against organic content for attention and time. The same keyword can have a dozen different intents or none…
Read More » Expert insights to improve your strategy
Even when you think you’ve got the hang of PPC advertising, there’s always something new to discover. So, we’ve got you covered if you’re looking for ways to: improve your paid media strategy to keep up with PPC changes. manage your budget more effectively. To increase your marketing ROI. Our latest e-book, PPC Expert Advice: Budgeting, Testing, and Optimizationhas all the knowledge you need to brush up on PPC basics or improve your existing methods…
Read More »
RSA EAT GA4. ChatGPT. Check out the SMX Advanced schedule!
That’s it… the search marketing conference you look forward to every year, loaded actionable SEO and PPC tactics, expert answers to your specific questions, i exciting debates with passionate search marketers, it’s just a click away. Secure your spot at SMX Advanced now and join us online, from June 13 to 14, for free! The agenda is live and ready for you to explore! Programmed by the experts at Search Engine Land, the publication of…
Read More »Microsoft’s new way to monetize AI chat
Today, Microsoft announced a new advertising solution to enable online services, apps, and publishers to monetize chat and create more engaging experiences for AI chat users. The Ads for Chat API. The new Bing was the first major, free, ad-supported consumer service to bring advanced big language models into chat on an unprecedented scale. The solution is designed to give publishers, apps and online services the ability to personalize their ad experiences and generate greater…
Read More »
Your guide to Google Ads keyword terminology
PPC is getting more complex, and so is paid search terminology. Consider the change from “audiences” to “segments,” which has a much broader definition. We also have “Segment” as a segmentation feature to analyze more data sets by devices, conversion actions, networks and the like. Google then brought back the terminology for “audiences” to describe the target groups for top-performing campaigns. Insert spiral eyes emoji here. The most frustrating thing for me is taking “ad…
Read More »