Step-by-step guide to growing your agency
Running a successful agency means deftly navigating a complex environment full of challenges and opportunities. This involves managing multiple projects efficiently, exceeding client expectations and consistently achieving profitability. Co-founder, CEO and former agency owner Peter Coppinger has created the ultimate step-by-step guide for agencies of all sizes. “The ultimate guide to scaling your agency” is full of practical knowledge and helpful advice, offering a road map based on years of industry experience. Whether you’re just…
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Microsoft is now rolling out new Bing Chat features, including chat history, mobile features, and more
Earlier this month, Microsoft announced several new features for Bing Chat, to celebrate the 100-day launch of Bing Chat and Copilot. Some of these features we’ve seen go live, and many more are available today. The new features we covered earlier include Image Answers with Knowledge Cards and Optimized Answers. As a reminder, Bing Chat removed the waiting list earlier this month and opened up Bing Chat to those who want to use Microsoft Edge….
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Microsoft introduces new Mobile-First experiences for Bing & Edge
In an announcement, Divya Kumar, Microsoft’s global head of marketing, reveals the improvements coming to the mobile versions of Bing and Edge. Features previewed in early May roll out this week, enriching the Bing Chat experience with videos, knowledge cards, graphics, better formatting, and built-in social sharing capabilities. The chat history is unfolding, allowing you to access recent activity by clicking the clock icon at the top of the chat window. Here’s more information about…
Read More »5 ways to set the stage for a successful SEO engagement
So you’ve won a new SEO client – hooray! Before you officially start your partnership, there’s a long way to go to help set the stage for success and make a great first impression. As SEOs know, every website has two areas that need focused analysis before launching an SEO program: content and back-end setup. This article will address five initiatives my team takes right after signing the contract to find and address these critical…
Read More »3 Maximum reporting performance and data limitations
Maximum Performance (or PMax) campaigns are gaining traction among search advertisers. Google’s machine learning resources optimize ad placements across the Google inventory network. This allows advertisers to maximize their efforts and reach their target audiences more efficiently. However, there are always downsides to taking advantage of these proprietary capabilities, especially when we lose more visibility and levers to pull. We generally have limited visibility into data for these campaigns, making it difficult to make informed…
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Navigate the world of AI before your competitors do
Want to learn how to harness the power of AI and use it to reach your target audience, increase your engagement and maximize your overall digital marketing ROI? Register now for a free online event hosted by Google and Ignite Visibility: AI-powered ads in 2023 with a human touch – on Thursday, May 18, 2023 at 2:00 PM EST/11:00 AM PST. “Our amazing Google Agency Lead, our VP of Paid Media and I will talk…
Read More »Google Bard update improves visibility of source content
Google has rolled out a new update to Bard, its AI-powered chatbot, which brings welcome changes for web publishers. Jack Krawczyk, representative of Google, announced the update, which includes improvements to Bard’s summarization capabilities and improved source content visibility. These changes are intended to make Bard more useful while potentially increasing the reach and impact of original publishers. Improvements to summaries Krawczyk revealed that Bard’s latest update is tweaked to produce even more concise summaries….
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HomeAdvisor Sanctioned by FTC for Alleged False Claims About Prospective Customers
HomeAdvisor reached a settlement with the U.S. Federal Trade Commission (FTC) over allegedly deceptive tactics used by HomeAdvisor to sell potential customers by making unsubstantiated claims about the quality of leads it sold to home improvement professionals. The Federal Trade Commission (FTC) is a federal agency charged with protecting and educating consumers, as well as promoting competition. It protects consumers from unfair business practices, including in this case home service providers who were allegedly misled…
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Google Bard adds genuine citations to answers and more concise summaries
Google Bard has added classic and more genuine citations to the answers it provides and is also able to provide a better summary. We’re yet to see these enhancements and improvements live, but Google’s Jack Krawczyk shared some examples at Twitter. Citations have improved. Google Bard now displays numbered sources, such as actual quotes, next to answers. You can click on the numbers to see the source of this information. “Bard can now help you…
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Google Ads conversion rates down, cost per lead increases in 2023
Paid search advertising conversion rates have declined in almost every industry year over year. Meanwhile, the cost of generating leads through search ads continues to rise, although not as dramatically as in previous years. That’s according to a new 2023 Search Advertising Benchmark Report from WordStream by LocalIQ. Contains data on average conversion rate, cost per lead (CPL), click-through rate (CTR), and cost per click (CPC), compared to 2022. Why we care It’s good to…
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