Neeva, the ad-free search engine, announces closure
In an unexpected turn of events, ad-free, privacy-focused search engine Neeva has announced plans to shut down its consumer search operations. The company, co-founded by former Google executives Sridhar Ramaswamy and Vivek Raghunathan, announced today on their website. Neeva’s journey Launched in 2019, Neeva aimed to disrupt the search engine market by offering an alternative that prioritized user privacy and offered an ad-free experience. The company was born out of Ramaswamy’s belief that an over-reliance…
Read More »SSL certificate does not increase SEO
Google’s John Mueller deflated the suggestion that an SSL certificate would “boost” a website’s SEO, stating unequivocally that an SSL certificate does not boost your SEO. Post on Mastodon About SSL and SEO The encounter happened on Mastodon, where a member called EncryptedFence published: “Increase your website’s SEO and reputation with a must-have security measure: SSL certificate – Don’t miss out on the benefits! Get an SSL certificate today and keep your website secure.” Google…
Read More »Almost 30% of Instacart’s revenue comes from advertising
Instacart earned $740 million in ad revenue in 2022, up 30% from 2021. Increase in advertising business. The information reported: “The grocery delivery company’s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter. That’s a surprising increase, given that the digital advertising market stagnated last year. Nearly 30% of Instacart’s revenue in 2022 came from selling advertising rather than delivering groceries.” Ads accounted for…
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OpenAI releases ChatGPT iOS app
ChatGPT is now available as an iOS app. The app is free and offers all the features you’ll find in the web version. Why we care ChatGPT has become an essential and popular tool for many SEOs, search marketers and content creators. Now you can use it whenever and wherever you want, while keeping your history. Also, the app’s interface seems a bit more user-friendly than using ChatGPT on a mobile browser. Month. You will…
Read More » YouTube offers 30-second unskippable ads on connected TV
Non-skippable ads will arrive on YouTube Select on connected TVs. This means that viewers will see one 30-second ad instead of two consecutive 15-second ads. Why we care YouTube was the most popular U.S. video streaming platform in April, and watch time was up, it said Nielsen. It remains to be seen whether a non-skippable 30-second format provides good ad ROI. What YouTube said. YouTube explained to blog entry: “We know that running longer-form creative…
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What is content readability and how to make it easier to read
Content that is not read is useless. So how do you create content that your audience will read (and not just skim)? Make it more readable. This sounds so simple it’s silly, but it’s true. Readability is a giant factor that will determine everything from who engages with your content, how much value they get from it, and whether they’ll come back to read more. So what is content readability, how is it measured, and…
Read More »WordPress 6.2.1 update causes sites to break
A recent WordPress security update that includes several security fixes is also causing some sites to stop working, prompting one developer to exclaim, “This is chaos!!” The update removed a key functionality that caused numerous plugins to stop working on the site that use the WordPress blog system. The affected plugins ranged from forms to sliders to breadcrumbs. WordPress 6.2.1 Update Sites that support automatic updates in the background automatically received the WordPress 6.2.1 update…
Read More »Is it too late to prevent potential damage?
It seems like just yesterday (although it’s been almost six months) since OpenAI launched ChatGPT and started making headlines. ChatGPT has been reached 100 million users in three months, making it the fastest growing app in decades. In comparison, it took TikTok nine months and Instagram two and a half years to reach the same milestone. ChatGPT can now use GPT-4 along with web browsing and plug-ins from brands like Expedia, Zapier, Zillow and more…
Read More »Google and other tech giants are not responsible for terrorist content
The Supreme Court ruled today that tech companies are not responsible for terrorist content posted on their platforms. The lawsuit, launched by the family of a victim of a 2017 ISIS attack, argued that Twitter, Facebook and Google should be held responsible for allowing the terrorist organization to use their platforms in its terrorist efforts. However, the court unanimously ruled that the suit could not proceed. Justice Clarence Thomas, writing for the unanimous court in…
Read More » Google’s new AI tools will allow advertisers to generate rich media assets
YouTube advertisers and creators can benefit from the new AI solutions that Google is working on. Google Ads. Generative AI tools, powered by PaLM 2, will help advertisers create media assets, CNBC reported, based on internal Google documents. Unfortunately, those are as many details as we know at the moment. We previously reported that generative artificial intelligence is coming to Google Ads. However, that seemed more about “remixing” existing assets into ads, whereas this report…
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