Microsoft is launching Copilot Pro for $20 per month per user
Copilot Pro, the most advanced and fastest version of Copilot, was released today by Microsoft. Copilot, the new name for the new Bing Chat experience, now has a paid version that costs $20 per month per user. This brings “a new premium subscription for people that provides a higher level of service for AI capabilities, brings Copilot AI capabilities to Microsoft 365 personal and family subscribers, and new capabilities such as the ability to create…
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SEO and topic taxonomy
Communicating with expertise and authority is a top priority, and there’s no better place to start than outlining your content with a topic taxonomy as a way to create content that has a better chance of ranking. A taxonomy is a system for classifying, organizing, and naming things based on shared characteristics. It’s used in science to categorize things, but it’s a word that’s also used to categorize anything, including topics, making it an effective…
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Meta placed ads next to minor sexual content
Meta has been accused of running corporate ads alongside content that sexualises underage users. The allegations by Walmart, along with Tinder’s parent company Match Group, were made public as part of a lawsuit filed by the New Mexico attorney general’s office last month. Why we care Placing ads alongside illegal content poses a serious threat to brand safety. The potential consequences not only include reputational damage, but also significantly decrease the chances of an ad…
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YouTube launches new short editing tools
YouTube video layouts are now editable when converting long clips to short ones. The new editing feature, compatible with all Remix tools, is currently only accessible on iOS, but will be implemented on Android in the near future. Why we care The new editing tool could come in handy for brands and marketers looking to capitalize on the popularity of shorts, watched by 2 billion monthly online users. How it works. To use the new…
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Google Ads support is at an “all-time low”; we asked Google why
Google Ads customer service has sunk to an unacceptable low, according to search marketers. From wrongful account suspensions to awkward sales calls “aggressively” pushing automation to confusion about the platform’s products, advertisers have told Search Engine Land they’re exasperated by the lack of help their representatives And the problem only seems to be getting worse. A ‘brutal’ process Mike Kelley, director of marketing at Sylvan Learning, has been in marketing for nearly 20 years. He…
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Google Business Profile performance statistics: What you need to know
If you have a Google Business Profile, it’s a good idea to check your performance frequently. Like your website analytics, checking your GBP performance helps you understand: How many calls do you get? How people find your listing. How many users receive directions to your company. And more Let’s see how you can get these performance statistics from your Google Business Profile to track how people interact with your listing. How to access your business…
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9 strategies to remove negative content from the web
The repercussions of negative, false and defamatory content on the web are profound for businesses and individuals, especially when it ranks prominently on Google. This article explores nine of the most effective and commonly used strategies for removing negative content from the web. The effectiveness of these methods may vary due to changes in laws, search engine policies, and your specific situation. Most websites that host user-generated content (UGC), including Facebook, Reddit, and Yelp, have…
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Google explains the index, follow the meta tag
Google’s John Mueller answered a question on Reddit about a commonly used bot meta tag and what would happen if it wasn’t missing. Mueller’s answer, while it makes sense and is documented, may still surprise many publishers and SEOs. Robot meta tag The HTML meta element communicates metadata. Metadata is machine-readable information that can be read by a crawler like Googlebot. There are many types of meta elements such as the description meta element, but…
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A complete guide to leveraging ChatGPT in your content strategy
ChatGPT needs no introduction when we talk about AI. It is a chatbot used to interact with questions and create directions. Initially, this chat bot was mainly designed to answer miscellaneous text from the Internet. It does this accurately, given its ability to understand and produce coherent and context-relevant responses. But, in this evolving era, he has donned several hats. For example, let’s talk about SEO. Search Engine Optimization (SEO) is a key to online…
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Mastery of Plastic Surgery Digital Marketing on Google
Houston, Jan. 12, 2024 (GLOBE NEWSWIRE) — Houston, Texas – Plastic surgery digital marketing is the art of using online tools and strategies to attract customers interested in cosmetic procedures, according to Doctor Marketing, MD™. Plastic surgeons and cosmetic professionals are at a unique crossroads. The quest to improve online visibility and attract more patients is more critical than ever. Google rankings play a crucial role in determining who gets noticed and who doesn’t. Dominating…
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