All posts in SEO News

NEW YORK, January 30, 2024–(BUSINESS THREAD)–SEO Toolbox.io, Inc. is excited to announce its new monthly subscription service designed to simplify SEO for C Suite marketers, media agencies, and independent business owners. SEO Toolbox offers keyword ranking tracking, backlink analysis, task management, connectivity to third-party systems such as Google Analytics, and competitor tracking. The service also provides other essential data collection and reporting features that businesses of all sizes need to fully analyze their website effectiveness…

You have optimized your website for search. You are getting a lot of high quality traffic. But despite the increase in visitors, your sales and leads are still lackluster. It’s a frustrating situation. The good news? There are strategies you can implement to convert this traffic into paying customers. This article explores nine proven methods to help you convert SEO traffic into sales and leads. 1. Improve your site’s user experience (UX). UX and SEO…

Yelp is implementing scheduled support inquiries for advertisers to ensure their questions are answered “in a timely manner.” While options like online FAQs, email and chat are effective for many inquiries, some advertisers prefer the value of speaking with a live representative for more personalized support, the platform told Search Engine Country. The news coincides with reports of dissatisfaction with Google Ads support, which has been described as an “all-time low” by frustrated advertisers. Why…

Internal content linking practices have remained the same for the past twenty years, which is strange because Google has undergone dramatic changes in the past ten years and even more so in the past five. It may be time to consider updating your internal linking strategies to more closely align with how Google understands and ranks web pages. Internal Linking Standard Practices I want to make it clear that I am not saying that this…

Someone asked on Twitter why their articles aren’t ranking well and Google SearchLiaison surprised everyone with a mini site audit of things that need to be fixed. A person (@iambrandonsalt) tweeted at X (formerly Twitter) asking if anyone could offer an explanation as to why some pages on their site were having trouble ranking. he he tweeted: “Does anyone have an explanation as to why some of our articles are not appearing in the SERPs……

There are many off-page SEO strategies that improve your Experience, Authority and Trust (EAT) so your website ranks higher on search engines like Google. To help, we’ve put together a list of the top off-page SEO strategies that drive the most organic traffic. Many of the strategies below relate to link building tactics, while others focus on increasing other branding signals that factor into your website’s ranking. Check out the full list below and choose…

Meta introduces new tools and updates to improve intellectual property (IP) protection for brands, including: An updated Brand Rights Protection Manager platform. A new Intellectual Property Information Center. A new “Protecting Businesses” section on the Meta for Business website. Why we care Brands are susceptible to counterfeit scams on Facebook, posing a threat to their reputation and consumer trust. Meta’s integration of AI to combat this problem is a step in the right direction to…

Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite inbound marketing strategist Liz Stanton tries to find out. Have you ever discovered a new brand through Instagram’s Explore page? Are you turning to TikTok to find out why your plant is dying? Let’s say you are approx 40% of Generation Z. In this case, use social media instead of Google to find product reviews, discover how to…

Google search ad spending in the US increased 17% year over year in the last quarter of 2023. Google click growth was flat at 8% year-over-year, while cost per click accelerated to 9% over the same period, according to a Tinuiti Digital Ads benchmark report. Why we care The increase in Google search ad spending suggests that people are feeling more confident in digital advertising after a rocky start to 2023 when the CPS dipped….

Two sentences from a Google blog post seem to have convinced more than a few people in the search community that Google’s generative search experience is “not going to happen.” Specifically, SGE will not launch. It will never be more than an “experiment” in Labs or part of the default search experience for all (or the vast majority) of users. I just don’t buy it. Here’s why. what is in question When Google announced Circle…