All posts in SEO News

[author: Jamie Granger] If you’ve ever been part of a website review, you know how complex it can be. When it’s time to transition your website, there’s a lot to think about. It’s easy to focus on the new user experience and engaging content you’ll include, but it’s essential not to forget seo The truth is, when transitioning your website, SEO should be at the forefront of your mind so it doesn’t lose traction. In…

Google is investigating related reports that some companies are sabotaging competitors’ Google Business Pages (GBP) by creating fake Local Service Ads (LSAs) linked to their profiles. Google Ads liaison Ginny Marvin recognized the tactic on X (formerly Twitter) after Ben Fisher alerted her to a Google support forum thread detailing the destructive scheme. “This is a brutal new tactic that competitors are doing in LSA,” Fisher explained to your message to Marvin. “A competitor makes…

The Google Search team has made a number of relatively minor changes to their JavaScript documentation and has also removed much of the dynamic rendering documentation as it has been deprecated as a workaround for many years. I’ll show you what’s changed: At the Understand the basics of JavaScript SEO – if you compare it with the previous version: Old: Googlebot queues pages for both crawling and rendering. It’s not immediately obvious when a page…

YouTube has introduced a new feature that allows podcast creators to upload their podcast RSS feeds directly to YouTube Studio. Direct RSS feed integration allows audio-centric podcasters to more easily share their content on YouTube without manually uploading individual episodes. Simplifying podcast distribution RSS, which stands for Really Simple Syndication, is a technology commonly used by podcasters to distribute audio content to different platforms. YouTube’s new feature allows podcast episodes uploaded via RSS feeds to…

Microsoft Copilot announced a trio of updates to its platform, including: A new home page design. New online editing of AI-generated images with Microsoft Designer integration. New featured video in Edge. Why we care Microsoft’s updated Copilot home page is designed for easy navigation, though it may take some getting used to. Meanwhile, new image editing features in the platform eliminate the need for another program, saving you time and possibly money. In addition, the…

SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 11-12. As you know, 2023 was an unprecedented year for search, and the pace of change will continue into 2024. There is a growing sentiment that Google Search is not serving search marketers well. How do we continue to optimize search efforts and focus on what matters most to reach customers? We’re still waiting for the release of Google Search Generative Experience,…

Google is investigating a devastating local service ad (LSA) tactic that could “wipe out core competitors.” When more than one LSA is linked to a Google Business Profile (GBP), the ad becomes invisible and removes all leads. Alarmingly, competitors can use this loophole to intentionally create an LSA linked to your GBP without your knowledge, preventing your ad from reaching consumers. Why we care If your GBP has unexpectedly stopped generating leads, someone else may…

BURLINGTON, Mass., Feb. 06, 2024 (GLOBE NEWSWIRE) — Agital, the agency that delivers measurable business results to marketers and business leaders, today announced the acquisition of Go Fish Digital, a full-service digital marketing agency specialized in search engines. optimization (SEO) and a pioneer in leveraging AI and LLMs to revolutionize consulting services. The partnership offers clients of both companies award-winning innovation, industry-leading SEO optimization and the combined expertise of two teams that are recognized industry…

More advertisers are exploring the potential of value-based bidding (VBB). But what exactly is this method and why does it matter? This article explains what you need to know about value-based bidding, how it differs from “Maximize conversions,” and two approaches to implementing VBB in your Google Ads account. We’ll also explore the PPC community’s perspective on this evolving strategy. What are Value-Based Bidding? Value-based bidding allows you to prioritize conversions differently based on their…

Product Detail Pages (PDP) optimization is crucial for e-commerce websites. Well-optimized product pages can increase organic traffic, increase conversions and increase revenue. This comprehensive guide covers the key elements of effective product page optimization, including: 1. URL of the product page Clear and descriptive URLs improve both user experience and visibility. Ideally, they should describe what content a page contains. It’s important to optimize URLs for clarity and ease of use, not just keywords. Remember…