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Google has a new review algorithm that the search company says is better and faster at removing fake reviews from local listings on Google Search and Google Maps. “In 2023, this new algorithm helped us remove 45% more fake reviews than the previous year,” Google said. announced. Google receives many contributions to its Google Maps and local listings, including reviews, photos, listing updates, and more. In fact, Google said it receives “about 20 million contributions…

Automation and AI have given us tools to reduce (often drastically) the time we spend on more tedious PPC tasks. This means that, as agency partners, we need to shift to acting more as consultants to our clients. We need to use our expertise to provide strategy and guidance that leads to business growth rather than busy hands-on work. A key area where we can leverage our expertise is identifying how customers can use data…

Content is key to generating high-quality leads in B2B marketing. You need to know how to leverage content to initiate and encourage meaningful interactions. Words and graphics have the power to drive conversions and forge lasting connections. Ultimately, successful content marketing doesn’t just get noticed but being remembered. And generating leads isn’t just about numbers; it’s about connecting with real people. If you’re ready to improve your content strategy in 2024, our latest eBook, B2B…

A popular WordPress backup plugin installed on more than 200,000 websites recently patched a high-severity vulnerability that could lead to a denial-of-service attack. Wordfence assigned a CVSS severity level score of High, with a score of 7.5/10, indicating that plugin users should take note and update their plugin. Backup plugin The vulnerability affects the WordPress backup plugin Backuply. Creating backups is a necessary feature for all websites, not just WordPress sites, because backups help publishers…

Google expanded its generative AI features for automatically created assets (ACA) to all English-language advertisers in the US and UK. Why we care If you’re an English-speaking advertiser in the US or UK, you can now start using generative AI to help you build your ad campaigns, giving you access to a wider range of ideas instantly and significant time-saving advantages. ACAs explained. Auto-created assets (ACAs) are a campaign-level setting that advertisers can enable. Enabling…

TikTok published a best practices guide on how to optimize your ad campaigns and bidding strategies for maximum performance. The 13-page guide includes tips and recommendations for: Account structure Campaign settings. Data connections. creative attribution measurement Why we care. If you’re planning to run campaigns on TikTok this year, you should check out this guide as the tips provided come straight from the platform. However, it’s important to note the source of this information and…

Google is testing branded local service ads (LSA). Brands are automatically enrolled in this new ad type by default. To disable it, companies can manually adjust the settings. Branded LSAs explained. This new ad type allows brands to appear in search results when someone directly searches for a brand or business. Why we care While this ad type can provide an opportunity to show your ad when someone is actively searching for a competitor, giving…

The Google Gemini privacy support pages warn that information shared with Gemini Apps may be read and annotated by human reviewers and may also be included in AI training datasets. Here’s what you need to know and what actions are available to prevent this from happening. Google Gemini Gemini is the name of the technology behind Google’s Gemini Android app available on Google Playan Apple feature Google app for iPhone and an autonomous chatbot called…

The future of research is asking. The future of results is response. I like Carl Holden at Zellus Marketing describe the change in how we will all navigate the Internet: “Since the turn of the millennium, the verb ‘search’ has dominated our interaction with the Internet, typing keywords into a box and scanning a list of results. In the last year, AI has catalyzed a move toward a new verb that will redefine our digital…

Google Ads is updating its betting and gaming policy in specific US countries. Starting February 8th, Google will begin accepting and serving sports betting ads from certified and state-licensed entities with certificates of compliance in North Carolina. You must apply for certification to be eligible to promote these ads. Why we care. Advertisers who want to run sports betting ads should apply for certification, without it, it will not be possible to promote their campaigns….