All posts in SEO News

X reported a significant increase in traffic over Super Bowl weekend, but most of that traffic was allegedly fake. The social media giant claimed that impressions, user posts and video views were up 31%, 41% and 75% year-over-year, respectively. However, 75.85% of X’s traffic to its advertising clients’ websites was identified as fake in a new report by cybersecurity firm CHEQ. Why we care If three out of four clicks on your X ads are…

Despite new trends and innovative tools like artificial intelligence stealing the limelight every now and then, many competitive industries continue to focus their SEO efforts primarily on building PageRank pass-through links. The basic assumption is that accumulating more PageRank backlinks will increase ranking and increase website traffic conversion. However, following this strategy is often dangerous due to potential Google Search violations. More importantly, it almost always distracts from much more sustainable ways to grow organic…

Walmart confirmed plans to buy TV maker Vizio for $2.3 billion. The retail giant hopes the deal will boost its advertising business by leveraging Vizio’s SmartCast operating system, which delivers ad-free content to its TVs. The SmartCast system currently has 18 million active accounts. Why we care. The Walmart acquisition opens up new ways for advertisers to connect with potential customers. It allows for wider reach and engagement on a larger scale, which could lead…

SEO has traditionally been seen as an acquisition channel, focused on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond simple acquisition. This article explores how SEO can strategically influence activation, retention and community building to drive long-term growth and customer loyalty. The role of SEO in user activation By definition, user activation is the moment when a user achieves value. This is usually after a user…

SERPs in 2024 are certainly not what they were a few years ago, and should change even more in the coming months as Google aggressively implements SGE. Defining an SEO strategy to capture SERP real estate is becoming increasingly complex due to recent additions like SGE, rich snippets, and other features. Surprisingly, video search optimization, a method to dominate real estate, remains underutilized. Let’s take a quick fitness-related search to see video’s SERP dominance in…

Google has announced that the new Interaction with Next Paint (INP) will become one of the three Core Web Vitals metrics on March 12, 2024. Replaces the old one First input delay metric. This is the biggest change to web vitals since Google first introduced them as a ranking factor in 2021. What is the interaction with Next Paint? The three Core Web Vitals metrics each measure a different aspect of the experience users have…

OpenAI was reported to be working on a search engine that would directly challenge Google. But the missing details in the report raise questions about whether OpenAI is creating a standalone search engine or whether there’s another reason for the announcement. OpenAI Web Search Report The report published on The information reports that OpenAI is developing a web search product that will compete directly with Google. A key detail of the report is that it…

Google added new structured data to support product variants in eCommerce stores, this includes new technical documentation on how to implement the new structured data and Search Console and rich results testing tools for validating the new markup. This is called structured data of product variants. Additionally, Google clarified when to use FreeReturn versus ReturnShippingFees as the returnFees value for product returns in structured product data documentation. Details of the product variant. Google explained that…

Google Ads Coordinator Ginny Marvin recently highlighted critical updates to the Google app from EU User Consent Policy. Google is strengthening enforcement of consent requirements for European Economic Area (EEA) traffic. As part of this, the company has introduced the second version of Consent Mode (v2), which includes settings for ad personalization and remarketing consent signals. Advertisers must take action by March 2024 or risk losing critical advertising capabilities in the region. A Google help…

Google Analytics 4 is reportedly missing data from the User Acquisition and Traffic Acquisition reports due to a bug. Users are reporting that data prior to September 6 is no longer available, despite having been in effect for at least two years prior, as demonstrated in the screenshot below: The screenshot was shared in Google Analytics Help Center. In response, 15 other people confirmed that they were experiencing the same issue: Why we care If…