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Google announced several upcoming changes aimed at ensuring compliance with the European Union’s Digital Markets Act (DMA), which comes into effect this week. Why we care. The new rules coming into effect may affect businesses, particularly with adjustments to Google’s SERPs that may result in reduced traffic for direct suppliers such as hotels and restaurants. However, Google has assured that it has collaborated with the European Commission to achieve a balance during the implementation of…

Google’s Core Web Vitals has been one classification signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website. Real user monitoring data can tell you how well you’re doing in Core Web Vitals and what you can do to improve. This applies especially to the new one Interaction with Next Paint metric (INP) that becomes one of the main web vitality on March 12, 2024. What is…

On Friday, Google quietly released version 2.6 of Google Ads Editor. This new version comes about four months after the release of the previous version, version 2.5 of Google Ads Editor. Google Ads Editor is a free, downloadable application for managing your Google Ads campaigns. The tool aims to save time and make it easier to make bulk changes. Here’s what Google added in version 2.6: Migration of Google display ads to Performance Max: Publisher…

Google has announced the launch of “Solutions”, a new free tool in Google Ads designed to streamline campaign management and automate tasks for advertisers. The tool, found in the “Tools” section of Google Ads, can help you generate performance reports, manage budgets, and optimize your advertising efforts more efficiently. Key features of the solutions Solutions offers a number of customization options for generating reports, allowing you to filter data by different dimensions, such as campaign,…

Meta has announced new features for Instagram’s direct messaging (DM) platform to improve the user experience and encourage better connections between friends and family. Updates include editing messages, pinning chats, changing read receipts, saving favorite stickers, and customizing chats with new themes. Edit messages up to 15 minutes after sending One of the most significant updates is the introduction of message editing. You can now edit your messages within 15 minutes of sending them. To…

Google may be updating its verification process for local service ads. The tech giant began informing advertisers in specific industries, such as legal services, about the update on March 4. However, there are additional reports suggesting that a broader update to the verification process is in the works to address spam issues within the Local Service Announcements (LSA) program. what is changing Starting in late 2024, some professionals who appear in your local service ads,…

A US judge has ruled that Google must face a class-action lawsuit brought by advertisers who allege it monopolizes the ad exchange market. However, some antitrust claims made by advertisers have been rejected, particularly those focused on ad-buying tools. The allegations. Advertisers claim that Google monopolizes the ad exchange market, leading to higher advertising prices for advertisers and limiting their access to cheaper alternatives. decision U.S. District Judge Kevin Castel made the decision to strike…

Digital marketing expert Scott Hall has published a new guide for individuals and businesses looking to improve their website’s EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) to achieve better online presence and ranking higher by search engines. New York, United States – March 4, 2024 — The newly published guidance explains why EEAT is important for businesses that want to increase their visibility and get more interactions, through web traffic generated by people searching for products…

The opinions expressed by the collaborators of Emprenderos are their own. Search engine optimization (SEO) has become more complex, integrating factors such as technical optimization, content relevance and user experience. Navigating this challenge without a clear strategy can leave businesses overwhelmed. And yet, 47% of small business owners don’t invest in SEO because they think it’s too complex and doesn’t bring immediate results. So we demystify the process to help you discover SEO techniques that…

YouTube recently released an informative video that dispels common myths and creator misconceptions about how YouTube’s recommendation algorithm works. The 12-minute video features Todd Beaupré, who leads YouTube’s growth and discovery team, interviewed by YouTube creator Renee Richie’s link. Here are the highlights of the discussion. Understand the algorithm approach In the video, YouTube addresses a misunderstanding about how different video types affect a channel’s performance. YouTube’s recommendation algorithm focuses on evaluating each video individually…