Latest Posts (66/573)

I often hear “SEO is impossible to understand” or that SEO is opaque, expensive, a scam, or just for developers. I’ll grant you: SEO isn’t easy, there’s no quick fix, and there’s always more you can do. But there are many SEO tasks you can tackle to start improving the signals that search engines use to rank your website. So let’s go with this SEO 101. Overview: What is Search Engine Optimization (SEO)? SEO is…

On-page optimization involves refining various elements of a website to align with search engine algorithms. With the help of Ellis Services LLC, businesses can optimize headings, meta tags and content structure while integrating local references to effectively resonate with local audiences. Off-page optimization efforts extend beyond the boundaries of a website, and include activities such as social media engagement, community engagement, and content creation. These efforts amplify a company’s online authority and expand its reach,…

Google has once again delayed its plan to remove third-party cookies from the Chrome web browser. The latest postponement comes after ongoing challenges to reconcile feedback from industry players and regulators. The announcement was made at Google’s joint quarterly report with the UK’s Competition and Markets Authority (CMA) on the Privacy Sandbox initiative, which will be published on 26 April. Chrome’s phasing out of third-party cookies has been pushed back to 2025 Google states “will…

Google revised its documentation on favicons to add definitions in response to user questions received about favicons and what to use. The updated version of the documentation is significantly better because it explains the difference between the legacy favicon form and the newer version. Favicon A favicon is a visual representation of a site and, when executed correctly, can draw attention to itself on search engine results pages (SERPs) and encourage more clicks. The favicon…

Total retail e-commerce sales worldwide account for $6.33 billion in 2024 and are expected to surpass the $8 billion mark in 2027. In comparison, in 2014 this figure was only $1.336 billion, which means that more and more people online shopping and that the web has become the perfect medium for retailers. If the Internet is now a crucial means of sales, search engines are its main marketing engine. According to the Digital Report 2023,…

Google’s SVP overseeing search, Prabhakar Raghavan, recently warned employees in an internal memo that the company’s search division is facing a “new operational reality” with fewer resources, according to a CNBC report. The memo comes amid concerns about softening revenue and user engagement metrics for Google’s main search product. Recent quarters have seen weaker-than-expected growth in search queries and engagement. The memo raises questions for SEO professionals and website owners about how Google’s changes may…

President Joe Biden today signed a bill requiring TikTok to divest from Chinese parent company ByteDance or face a total ban in the US That means. ByteDance must sell TikTok in nine months. This term can be extended by 90 days if necessary to complete a sale. If ByteDance doesn’t divest, app stores will no longer be able to legally distribute TikTok. Interestingly, 270 days from today is January 19, 2025, which is one day…

Prabhakar Raghavan, the head of Google Search, expects his team to move faster and in different directions as part of a new “cost” and “operational reality.” That’s according to audio of Raghavan speaking during a Google meeting, obtained and first reported by CNBC. A new reality. Google has been cutting costs and staff over the past year. Raghavan painted a pretty bleak view of Google, basically saying that the “good old days” are gone: “I…

Google has delayed disabling third-party cookies in Chrome this year due to multiple challenges and increased scrutiny from the UK’s Competition and Markets Authority (CMA). Why we care Brands now have more time to prepare and explore alternatives to third-party cookies. However, this is just another delay. Third-party cookies will eventually go away, but not this year. What Google is saying: Google acknowledged concerns about comments and requests it has received from industry, regulators, developers…