All posts in SEO News

Hook Agency, a distinguished home services marketing agency, is setting new standards in the industry by providing specialized and strategic marketing services designed exclusively for roofing, HVAC, plumbing and home service companies. Minneapolis, United States – April 22, 2024 — Unlike generic marketing firms that serve a broad clientele, Hook Agency focuses solely on these sectors, providing them with uniquely designed websites and meticulously managed SEO and advertising campaigns. Founded on the principle of creating…

The web has become so intertwined with everyday life that it’s easy to forget what an extraordinary achievement and treasure it is. In just a few decades, much of human knowledge has been collectively authored and made available to anyone with an Internet connection. But all that is coming to an end. The advent of AI threatens to destroy the complex online ecosystem that enables writers, artists and other creators to reach human audiences. To…

Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other factors. Gary tweeted confirming that he did indeed say those words. Background links for classification In the late 1990s links were discovered to be a good signal for search engines to validate a website’s authority, and Google discovered soon after that anchor text could be…

AI meta answers can now include Google search results, making this the first AI assistant to include search results from both Google and Microsoft. That said, I have yet to find any queries that have triggered Google Search results. Meta AI launched with Microsoft Bing built-in in September. Why we care Gartner predicted that search traffic will fall due to the rise of AI chatbots, virtual agents and AI answer engines that provide direct answers,…

In today’s digital age, search engine optimization (SEO) has become essential to improve web presence and attract traffic. Decreased visibility can lead to lower engagement and potential lost customers. SEO improves visibility, ensures that content reaches the target audience, and provides valuable insights into customer behavior. This helps increase site traffic, amplify brand recognition and establish a strong web presence. A notable development is the growing use of social media platforms such as Instagram, YouTube…

Google is developing one two-hop proxy to improve the privacy of Chrome users, which has three major implications for advertisers: For ad placement targeting, you’ll only have the option to target regions designated by Google, which won’t be precise. Because Google Chrome will use a proxy to connect to websites, it will mask user identities, so advertisers can’t tell the difference between genuine bot traffic. Google is increasing its collection of valuable location data alone,…

Airbnb is the top advertiser in search sentiment, closely followed by Viacom and Netflix, according to a new analysis of the top 100 advertisers. Why we care. Looking at search sentiment can help marketers better understand how consumers feel about them in real time and what contributes to brand loyalty and sustainability. AirBnB made a significant shift from search marketing to brand marketing. Since they’ve taken the lead in this search sentiment report, it will…

LaunchSnap, a leading B2B digital marketing agency, is delighted to have been recognized for its outstanding search engine optimization work by the Netty Awards, one of the most esteemed awards in digital marketing. His outstanding SEO strategy work for GaN Systems earned him this prestigious honor. The Netty Awards celebrate achievements in the digital marketing landscape, honoring top companies and leaders in over 100 different categories. The awards set a benchmark of excellence and are…

Over the years, Google seems to have set a pattern in how it interacts with the web. The search engine provides structured data formats and tools that allow us to provide information to Google. Think: meta tags, schema markup, the disallowance tool, and more. Google then consumes and learns from this structured data deployed on the web. Once enough learnings are extracted, Google de-emphasizes or de-emphasizes these structured data formats, making them less impactful or…

Rebranding occurs when companies grow or face major public relations issues. As a marketer and SEO expert, you will be challenged by acquisitions, executive decisions or investor demands. Regardless of the reason, traffic will drop when things go wrong. But don’t panic. Both branded and unbranded traffic can be recovered. It depends on the cause of the loss and what you do afterwards. Below are common situations where we’ve helped clients recover traffic after rebranding,…