All posts in SEO News

Internet pioneers created hyperlinks to help users. These digital shortcuts help users navigate web. Internal links connect readers from one page to another within a website. External links take users to other sites. And backlinks draw readers from one website to yours. Strategic link building is essential for SEO (Search Engine Optimization). Web site writers and managers use backlinks to attract readers to high-traffic web pages. Companies use link building companies to improve their browser…

DUBLIN, November 21, 2022 /PRNewswire/ — The “Digital Marketing Trends in Severe Asthma” the report has been added to the ResearchAndMarkets.com offering. Sanofi/Regeneron’s Dupixent.com achieved the highest traffic on branded severe asthma patient sites in the US since July 2021 a June 2022with around 7,800,000 hits, followed by Novartis’ Xolair.com and GSK’s Nucala.com. The highest proportion of traffic to these sites originated from direct sources, followed by organic searches. Amgen/AstraZeneca’s Tezspire.com had the highest amount…

Younger generations of customers are going to TikTok for video and image searches, and Google is adapting. I once wrote that when it comes to search engine optimization, choosing where your keywords go within your content will be a lot like arranging furniture in your house. With TikTok becoming more of a preferred search starting point for a new generation of customers, the search engine query house is about to completely change. To counter TikTok’s…

So you’ve had the perfect idea for a medical device, but don’t know how to market and sell it? You are not alone! In fact, developing the perfect marketing strategy and sales plan can be complicated, as there are many different factors to consider when trying to sell medical devices. 1) Know your audience The medical device marketing audience is constantly changing. To create the perfect plan, you need to know who you’re targeting. These…

One of the most crucial elements for the success of a business is a positive brand image. Your reputation and bottom line will take a hit if there is even the slightest hint of bad press. It should be a priority for every business to create a positive image of their respective brand because Google is watching your every move and will rank you accordingly in search results. This affects the traffic coming to your…

Nifty Marketing, a leading provider of legal marketing, communication and efficiency software, has just announced that it is currently under investigation for its first annual State of Legal Marketing Report. The Nifty State of Legal Marketing Report was an idea first developed in 2021 to better understand the state of the legal industry and aims to serve as a guiding light for businesses to stay competitive and up-to-date with latest trends in legal marketing through…