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The traditional approach to SEO KPIs often fails to capture the dynamic nature of user interactions and search patterns. This article proposes a paradigm shift: integrating user-centric and dynamic metrics into established SEO KPI frameworks. By doing so, we can go beyond static metrics like organic traffic volume and keyword rankings and leverage behavioral insights that reflect the fluidity of user needs and search trends. Ultimately, this redefines how we measure and interpret SEO success….

As expected, Google has finally released is updated Google SEO Starter Guide and it was cut back in a big way. Google said this update was intended to make it work for someone new to SEO and less so for an advanced SEO professional. Google made maybe four updates to this initial SEO guide, an update in 2010 and then an update in 2017 and now today, not including the first version in 2008. here…

In case you missed the latest podcast episode from Search Off the Record, Google’s Gary Ilyes caused some controversy when he made a comment about HTML structure not really mattering for SEO. He later he clarified on Linkedin that “doesn’t matter much” does not mean “doesn’t matter at all”. Still, that didn’t stop any of the SEO controversies. Since I couldn’t avoid the controversy, I couldn’t help but jump in, in an attempt to clear…

On Friday afternoon, I got to play around a bit with Bing Deep Search, Microsoft’s “enhancement” to Bing Search that provides a “deeper and richer exploration of the web.” And honestly, my quick impression was that I wasn’t too impressed, mostly because some results weren’t returned and because it took about a full minute to provide results. Microsoft’s Mikhail Parakhin said they are still testing it. Microsoft announced Deep Search on December 5th, 2024, and…

It’s a topic that worries many in the SEO industry right now. And with increasing discussions and panic in the media about how artificial intelligence will lead to job losses, it’s no wonder. “Will AI replace SEO professionals?” No, I don’t think it does. But there is palpable fear in the industry, and understandably so. There are people who nervously consider lateral moves to more stable professions. But what is even a stable profession when…

Announcements In today’s digital landscape, where innovation and technology go hand in hand, the development of Artificial Intelligence (AI) has caused a transformative wave in numerous industries. Specifically, in the field of search engine optimization (SEO), AI presents an unprecedented opportunity to revolutionize the way we optimize content for the web. This integration offers the potential to improve organic reach, refine content strategies, and streamline the SEO process, making it more efficient and effective. However,…

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI, or their own large language models (LLMs), they need to worry about “hallucinations” and how to prevent them. IBM provides the following definition for hallucinations: “AI hallucination is a phenomenon in which a large language model, often a generative AI chatbot or computer vision tool, perceives patterns or objects that are nonexistent or imperceptible to human observers, creating results that are meaningless or…

In the ever-evolving landscape of digital marketing, search engine optimization (SEO) stands out as a fundamental strategy that is of immense importance to businesses of all types. Whether you run a small local business, operate in a niche market, or manage a large enterprise, embracing SEO can be a game changer for your online presence and overall success. 1. Improved visibility: SEO ensures that your business is visible to potential customers searching for products or…

Google completely revamped its SEO Starter Guide in a way that shows five ways to create a focused web page that inspires trust and a positive user experience. 1. Topic-rich links Being useful to readers is a practical approach to web content. Google’s recent antitrust trial revealed that user interactions have a strong ranking influence on Google’s algorithm known as Navboost. A patent that may be Navboost describes how user interactions create a document-level score…

PHOTO VIA: Diggity Marketing FROM: Unsplash.com Are you venturing into the digital marketing landscape? It’s a dynamic field that can catapult your business into the digital age. But before you dive in, knowing the essentials can set you up for success. Digital marketing is not just about being online; it’s about making a significant impact. To truly harness the power of digital marketing, you’ll need more than a basic understanding of the Internet. From mastering…