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Posted on July 24, 2023
SEO Simplified: A Beginner’s Guide to Search Engine Optimization (SEO)
Troy, United States – July 24, 2023 / Marketing House Media LLC /
If you have a website, you’ve probably heard of it Search Engine Optimization (SEO) and you know it can help your target market find you online. But when it comes to understanding howseoworks behind the scenes, things can get complicated in a hurry.
We’re here to take the mystery out of search engine optimization, with a high-level overview of what it is and how to incorporate it into your marketing plan.
As a starting point, search engine optimization (SEO) helps your website appear on the weborganic (unpaid) search results.when someone searches for a specific keyword or phrase. While you make it easy for your target market to find the information they’re looking for, you also connect them to your products or services.
To avoid being left behind by competitors who are willing to dive into SEO best practices, it’s important to explore the topic with an open mind. Here’s a breakdown of search engine optimization (SEO), how it works, and why it’s a critical marketing tool. Welcome to SEO 101!
1. What it is: Targeted tools
Although search engine optimization (SEO) seems like it could be just one tool, the term refers to several components that have one goal of improving your sites ranking on search engine results pages (SERPs).
Ultimately, you’re doing everything you can to make sure search engines can easily find relevant content and find your site a reliable source. Here are some of the components that make up search engine optimization (SEO):
Content-based SEO The content of your site will have a significant impact on the ranking it receives. For example, let’s say you have a coffee shop in Portland that specializes in dark roast flavors. You may want to improve your Portland coffee shop search results. Using this phrase frequently, but naturally, throughout your content will help improve search results.
Code-based SEO As it sounds, this tactic is related to the technical aspects of your site or the code that your website is based on. Clean and well-organized code can optimize your site, making it easier for search engines to crawl and index your pages. If it can easily see that your site is a good fit for users searching for coffee shops in Portland, for example, it will boost your site rankings.
Off Page SEO Not all elements of SEO are related to your content or code. Some are connected to the links you have on your site and from your site. Search engines use this information to determine whether your site is more credible, based on the sites linked to it. In the coffee shop example, you can link to sites that promote community events or businesses in Portland and ask to be linked back.
By taking a holistic approach to your search engine optimization (SEO) tactics, using content, code, and links strategically, you’ll be much more successful at driving organic search results. If you’re wondering where to put your SEO time or resources first, look at your content.
2. How it works: quality research
Although the algorithms used by search engines are private, we can make some high-level assumptions about how they work. In the broadest sense, they are looking for quality content. When a user enters a search term, they want to provide the most relevant results first.
Search engines crawl and index your site, looking for a wide range of indicators that a given site might be relevant to a search term. Each search engine has its own criteria and timeline for crawling sites, but most average between 3 days and 4 weeks. This is important to keep in mind if you make SEO updates to your site, as the impact will take time to appear in search results.
Of course, it’s hard to get all aspects of SEO right. As Google indexes sites, it takes into account an estimated 200+ factors. Here are some of the factors believed to be taken into account in PageRanks:
Content relevant to a given search term. Related content (peripheral words and phrases) on your page.
While you’ll always be making your best guesses about the factors that make up search engine algorithms, using search engine optimization (SEO) best practices can help you make an impact through your content.
The term that sometimes stumps site owners is relevant content. How do you prove to a search engine that your site applies to a particular word or phrase? Using your targeted keywords or keyword phrases is perhaps the most useful tactic.
In our coffee shop example, it would be important to use the phrase Portland coffee shop frequently, but as naturally as possible without overusing it or stuffing it with keywords. By including the phrase in your titles, subheadings, and meta tags, you would be telling search engines that this phrase is important to your site. When creating content that reads naturally, you’ll likely include peripheral words and phrases that search engines value to determine relevant content.
3. Why it matters: Better search results
Of course, to improve your sites organic search results, it’s important to measure key success metrics. If you’re investing time and money to increase your rankings, it’s critical to understand your return on investment.
For starters, it’s worth knowingGoogle analytics, a free tool to help you measure and analyze your site data. Ultimately, you can track and test the SEO changes you make, learning which keywords are most effective at driving traffic to your site and which sources bring you the most leads.
Your goal will always be to increase your search ranking. According to Backlinko, less than 1% of Google users will click on a link that is not on the first page of search results. In other words, the stakes for boosting your search results are high.
This is where it is wise to think about strategy. If portland cafe is too competitive as a keyword, maybe there is a similar phrase that is less competitive. You might be better off looking for the best coffee in Portland or cold beer in downtown Portland.
Whatever keywords you decide to focus on, keep in mind that you’ll need to make regular updates if you want search engines to see your content as relevant and rank it higher. The best plan, to avoid feeling overwhelmed, is to start with a content plan that can work in your operations.
Find your strategic partner
Of course, when you first realize what search engine optimization (SEO) involves, it’s easy to feel overwhelmed by the to-do list. If you’re short on time or not sure how to update your site’s code or content for SEO, it’s a good idea to get professional help. A reputable SEO company will work with you to understand your goals, help you prioritize your spending, and create meaningful content for your site.
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Whether you want to improve your website’s search engine rankings or create targeted advertising campaigns that reach your customers where they already spend time online, we can help.
Contact us today to learn more about how we can help you grow your business.
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Original source: /search-engine-optimization-seo-101/
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