Price becomes an important factor when choosing an agency for press release distribution. The price of the press release and its distribution are correlated. More you pay better services and benefits you get. However, some agencies offer only some basic services and charge a huge amount, which has minimal impact. Money is lost and the message is not delivered. So here comes the question, what should you expect from a press release agency for the money you paid.
Packages and press release prices they are often fixed by agencies; and within this price range, they try to provide the most suitable and valuable services to their customers. These packages are even divided into a few categories with an enhanced number of distribution channels and reach.
1. Increase in scope:
When you pay a press release agency a certain amount, you expect significant reach. The more you pay, the more audiences you have to reach with your press releases. It should start from 10ki more so with a higher reach package you can get a good lift to reach more audience.
2. Inclusion of the search engine:
Today, distributing press releases online is indispensable for marketing effectively. The most used search engines are Google, Yahoo and Bing. Your agency must provide the highest rated placements in all three sites. If they don’t do the same, to your disappointment, you’ll lose your reach to a larger audience.
3. Links with the main news networks:
Until your press release is published by some of the most recognized media or communication channels, it is not considered from any reliable source. Ties with major media companies not only bring credibility, but will also increase the value of your business. Therefore, before you pay your hard-earned money to this or that agency, you should research whether they can provide this service.
4. Massive SEO Ping:
SEO or Search Engine Optimization is the main thing you need to do to rank in different search engines. Therefore, an agency must hire a number of experienced people who can make the process easier and more efficient. If the SEO is out of place or done haphazardly, Google will not recognize the writing as valuable and important and will rank it below.
5. Writing compatible with social networks:
Social media requires different types of writing for press releases. It should be catchy, precise and to the point. In social media, even the required SEO techniques are different. Therefore, an agency should be flexible enough to interpret both sides smoothly.
6. Reviews
Checking reviews on an agency is the best thing you can do to determine whether the prices an agency charges are worth it or not. If most of your customers nod in the affirmative, go for it.
Therefore, agencies that excel in these aforementioned parameters are worth giving your money to, as they know how to get the job done in the most productive way.
