Digital marketers and their related skill sets are among the top trending skills in the US.
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According to analysis of Google Trends search data, digital marketing skills are among the top job trends in the US Preply. Other trending skills in America are data science and data visualization and management.
Digital marketing trends
There has been a 35% increase in interest for those with knowledge of digital marketing, including search engine optimizationtion and Google Ads.
The increase represents the second largest increase after the 76% increase in data science.
Interest in specialized technology skills such as customer relationship management systems and content management systems increased by 23%.
Design skills saw a 12% increase, while interest in writing and editing skills dropped 20%.
Skill Requirement by Location
Interest in digital marketing knowledge increased 123% in Arkansas. The city of Chicago ranked second in terms of location interest at 32%.
The states where design skills are most sought after are Illinois and North Carolina.
Most sought after skill sets
The four most sought-after skill sets, based on current search volumes, are coding, data management, design, and accounting.
10 of the top 25 skills are relevant to marketers:
Graphic design
Adobe Photoshop
Adobe Illustrator
web design
Customer relationship management software
edition
Search Engine Optimization
Video design and editing
Blockchain technology
UX design
The demand for digital marketing skills will only increase
The most recent CMO Survey Digital marketing revealed is a key investment for marketers, with data analytics, website optimisation, digital media and search, martech and direct digital marketing such as email receiving the biggest spend.
Brands, universities and technology platforms are among those offering training in digital marketing skills, he writes Tomoko Yokoi in Forbes. For example, Unilever’s Flex Experience program aims to diversify marketing skill sets among its employees, while Google and Meta provide certifications in various digital marketing skills.
According to Yokoi, the demand for digital marketers’ skills will only increase over time, due to the need for continuous learning.
“The marketing skill set that is in demand is a combination of qualitative, quantitative and technical skills.” yokoi writes, noting, “Unlike traditional marketing techniques, digital marketing is data and analytics driven, personalization focused, interactive and iterative. It requires developing new skills dependent on technology products, which require constant updating.
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