Search engine optimization (SEO) is the practice of creating, analyzing and optimizing your website content to increase its visibility in search engines. Today, there are a wide variety of AI SEO software tools that help you with every step of this process, but it’s important to use them carefully. Applying these tools correctly can boost your search engine rankings, but applying AI incorrectly can put your website at risk.
Here are the best AI SEO tools and what you need to know about them.
What are AI SEO tools used for?
Artificial intelligence (AI) is a broad set of technologies that includes machine learning (ML), natural language processing, and large language models (LLM). These technologies are combined and configured in a wide variety of ways to support the following SEO tasks:
Content creation
The rise of generative AI, with tools like ChatGPT and Gemini, has opened up new possibilities in content creation. These tools help marketers quickly create first drafts of copy, images, code, and even videos using simple text prompts, but the key phrase here is “first drafts.”
The results provided by AI tools are based on a pool of information available on the Internet, so they run the risk of being wrong and outdated, or simply spitting out repetitive versions of things that have already been said. This is called a hallucination. The best marketing content is new and unique, informed by the brand itself. In addition, while Google allows AI-enabled contentits guidelines require content to be “original, high-quality and people-first,” which prevents the use of entirely AI-generated content.
Content analysis
AI SEO tools can quickly process large amounts of data and detect recurring trends in top-ranking websites and articles by reviewing search engine results pages (SERPs), keyword research, technical performance, task prioritization and internal linking opportunities to provide recommendations.
Content optimization
AI can now go beyond analytics. Whereas previously AI SEO tools could only provide general recommendations such as “Here are four possible keywords for your page,” it can now say “Here are five specific edits to your code and content to optimize this page to rank better for your ideal target keyword.” This can be a significant time saver.
Top AI SEO Tools
No two SEO strategies are the same, so the best AI SEO tool for you may differ from your competition. These AI SEO tools have stood out in today’s market and earned rave reviews in the process:
ChatGPT
ChatGPT is the flagship product of OpenAI, a leader in the AI space. It has a simple text input interface, but can generate blog articles, title tags, meta descriptions, images, code, graphics and soon video to help you create content that brings organic traffic. Its AI model underpins many of the other AI tools on the market.
Prices: Free with GPT3.5 model and text outputs. Access picture and voice features for $20 per month. Team plans available for business.
The best for: Generalist marketers looking for support in a wide range of marketing tasks.
Google Gemini is AI for writing, planning, pictures and more. Google
Google Gemini
Twins is Microsoft’s latest iteration of its general-purpose AI assistant, originally branded Bard. It has similar functionality to ChatGPT, with the advantage of integrating directly into Google tools such as Google Docs and Google Sheets.
Prices: The standard version is free to use, with the Gemini Advanced level available for $20 per month and enterprise pricing as well.
The best for: General vendors in a Google-first stack, such as Gmail, Google Docs, or Google Sheets.
Shopify Magic is the AI assistant for Shopify stores. Shopify
Shopify Magic
Shopify Magic is the AI assistant for Shopify stores. It integrates directly into the Shopify interface, so it’s easy to use. Shopify offers new features regularly, and right now its core features are product image background editing, product description writing, FAQ generation, email scheduling, and live chat .
Prices: Free with all Shopify plans, starting at $1/month.
The best for: Shopify merchants who want to quickly optimize their product pages and customer experience.
Shopify Magic
Shopify Magic makes it easier to start, run and grow your business. Our innovative commerce-focused AI empowers entrepreneurs like you to be more creative, productive and successful than ever before.
Shogun
Shogun is a page builder for Shopify stores. In recent years, it has added a suite of AI tools, including AI text generation, an AI section builder, and instant SEO meta tags.
Prices: SEO AI features included with all plans, starting at $31 per month.
The best for: Shopify merchants who need a page builder and want features similar to Shopify Magic.
Bloomreach
Bloomreach offers a suite of eCommerce tools focused on AI-powered personalization. The most relevant tool for SEO is yours web personalization, enabling personalized experiences based on a variety of factors. For example, you can use its artificial intelligence to show different messages to first-time Google visitors and returning email visitors.
Prices: Business pricing depends on the modules you need. Minimum $449 per month.
Best for: Enterprise eCommerce teams that want AI and personalization at the heart of their experience.
Jasper makes AI for enterprise marketing teams. jasper
jasper
jasper offers a variety of marketing-specific AI generation tools, including blog writing, headline copy, SEO strategy, and more. It launched in 2021 with a focus on small businesses, but today it focuses on large enterprises with important security and scale considerations for AI.
Prices: Starting at $39 per month per user.
The best for: Enterprise marketing teams looking to deploy AI content at scale.
ink
ink is an AI-powered content marketing tool. It offers AI-generated content with a focus on SEO optimization and guards against content being perceived as violating Google’s spam rules. No platform can guarantee compliance with Google’s spam rules, which are subject to interpretation and change, but Ink is focused on that.
Prices: $39/month Professional plan (including unlimited writing), $99/month Enterprise plan.
The best for: Technical SEO professionals who only need writing support.
The Surfer AI product page has a reputation for SEO-optimized capabilities.
surfer
surfer SEO uses natural language processing (NLP) to make content optimization recommendations. It was launched in 2017, making it one of the oldest companies on the market. The company uses a proprietary Surfer Score to evaluate your content and provide a roadmap for content optimization. It has recently expanded its offering to include keyword ideas and AI-enabled writing.
Prices: Ranges from $89 per month (up to 30 items included) to $399 per month (100+ items). Add-ons for additional modules also available.
The best for: Content teams who want to make SEO-based decisions quickly while writing their own content.
There AI
There AI offers a suite of AI-powered SEO features with a focus on massive on-page optimization. It can write content and implement technical edits, such as automatically implementing canonical tags on multiple pages of your site.
Prices: $299 per month for a single business, $599 per month for agencies, and $1,199 per month for enterprise features.
The best for: SEO teams who want to make a lot of changes but have limited access to web development resources.
Zapier
Zapier it is not inherently an AI SEO tool. However, as a general integration/automation tool for marketers, it has significant SEO AI benefits. You can connect Zapier to ChatGPT, Shopify, and other tools on this list to create powerful workflows. For example, if you send a post-purchase survey to your customers, you can use Zapier to send a weekly digest to ChatGPT and have ChatGPT summarize the top reasons people buy, informing your keyword strategy.
Prices: Free plans available, paid plans start at $29.99/month.
The best for: Marketing teams with limited development time and resources.
AI SEO Tools FAQ
How can AI be used for SEO?
AI can be used to analyze, optimize and create first drafts of website content for SEO purposes, helping to speed up the content creation process. It works best as a marketer’s assistant, doing time-consuming tasks like keyword research that help the marketer produce high-quality content and decisions.
Is AI Content SEO Friendly?
Creating content with AI is not against Google’s spam policy. However, AI alone does not create SEO-friendly content, as search engines expect content to provide a unique subject matter experience, not just summaries of available information.
What should you look for when choosing an AI SEO tool?
The right AI SEO tool depends on your goals. If you need to complete a specific task, such as writing, look for an AI tool that specializes in that task. If you have multiple SEO efforts in mind, choose a more general AI tool such as ChatGPT.
