LinkedIn launches a new solution to monitor campaign performance without third-party cookies.
Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to campaign URLs, improving tracking accuracy.
Previously, marketers had to manually create UTM parameters for their campaigns, but with dynamic UTMs, this process is automated.
What are UTMs? UTM parameters, short for Urchin Tracking Module Parameters, are small pieces of text added to the end of your ad’s destination URL that can help you track information about the source of a click on the ad. For example, you can add tracking parameters to help measure how many clicks your website received from a specific campaign or location.
Why we care UTMs are essential for marketers to understand a campaign’s performance, especially in a privacy-focused landscape, because they don’t rely on third-party cookies or IP addresses to measure ads. However, creating them manually can be time-consuming, inefficient, and error-prone. This solution seems to address these challenges.
Supported URL tracking parameters. You can add static and dynamic URL parameters to your campaigns (see screenshot below). When you add a URL parameter, you must add both the key and the value of the parameter.
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deep dive Read LinkedIn’s announcement in full for more information.
