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Alphabet’s global revenue rose 15% to $80 billion, up from last year’s 3% year-over-year increase. By the numbers. Google Search revenue rose 14% to $46 billion annually in the first quarter of 2024 compared to $40 billion in the first quarter of 2023. This caused Google’s overall advertising revenue to rise 13% to $61 billion annually in the first quarter of 2024, compared to $54.5 billion in the first quarter of 2023. The biggest jump…

Google has served “billions of queries” with its generative AI features and plans to “further expand the types of queries we can serve our users.” So says Sundar Pichai, CEO of Alphabet/Google, speaking during Alphabet’s Q1 2024 earnings call. AI overviews, which Google introduced in the U.S. in late March and the U.K. earlier this month for a small portion of queries, are also driving search usage, according to Pichai: “Based on our testing, we’re…

As the accounting landscape is constantly evolving, adaptability is key. Companies seeking business growth must shift to leveraging digital strategies to win. Search engine optimization stands out as a powerful tool to attract customers. In this article, we’ll look at some ways accounting firms can leverage SEO for more CAS clients. Before putting a strategy into play, it’s key to understand what SEO is and why it’s important. SEO is optimizing website content and structure…

Today’s SEO landscape is full of uncertainty, marked by: Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but sure death. But what are your options? A possible escape route is Product-led SEOthat focuses your strategy on the needs, pains and desires of your customers. This article will help you transition from a keyword-centric SEO strategy to a customer-centric SEO strategy, offering practical…

Alphabet Inc., the parent company of Google, announced its first quarter of 2024 financial results today. While Google posted double-digit growth in key revenue areas, the focus was on its developments in AI, dubbed the “Gemini era” by CEO Sundar Pichai. The numbers: 15% revenue growth, expanded operating margins Alphabet reported first-quarter revenue of $80.5 billion, up 15% year over year, beating Wall Street projections. Net income was $23.7 billion, with diluted earnings per share…

In a recent episode of Google’s Search Off The Record podcast, team members worked with Gemini to explore SEO-related content creation. However, their experiment raised concerns about factual inaccuracies in relying on AI tools without proper verification. The discussion involved Lizzi Harvey, Gary Illyes, and John Mueller taking turns using Gemini to write sample social media posts about technical SEO concepts. While analyzing Gemini’s output, Illyes highlighted a limitation shared by all AI tools: “My…

Google has published a research paper on a new technology called Infini-attention that allows it to process large amounts of data with “infinitely long contexts” while being easily embedded into other models to vastly improve their capabilities. This last part should be of interest to those interested in Google’s algorithm. Infini-Attention is plug-and-play, meaning it’s relatively easy to plug into other models, including those used with Google’s core algorithm. The part about “infinitely long contexts”…

Google will no longer allow publishers to add posts to the Google Publisher Center manually. Instead, Google will automatically add eligible post pages later in the year. This change will likely lead to even more confusion about Google News inclusion, which we’ve had for years since Google changed the inclusion process. in 2019. What Google said. Google he wrote: As of today, publishers can no longer add posts to the Publisher Center. We’re making this…

Meta’s ad revenue rose 27% in the first quarter of 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. Advertising revenue was $35.6 billion in Q1 2024 compared to $28.1 billion in Q1 2023. This success helped Meta’s total revenue grow 27% year over year from $28.6 billion dollars in the first quarter of 2023 to $46.4 billion in the first quarter of 2024. “If you look…

Google has updated its Googlebot and tracker documentation to add a range of IPs for bots activated by users of Google products. Channel names have been changed, which is important for publishers who whitelist IP addresses controlled by Google. The change will be useful for publishers who want to block scrapers that use the Google Cloud and other crawlers not directly associated with Google itself. New list of IP addresses Google says that the list…