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Today, Optimad Media announced that it is relaunching as Optimal (winwithoptimal.com) and expanding its performance marketing capabilities with the acquisition of Effective Spend, a AustinIndustry leader in paid search, social media advertising, search engine optimization and Amazon marketing services. Combining each company’s proprietary expertise, technology and data, Optimal offers a full range of performance-based digital marketing services, including paid and social search, search engine optimization, Amazon marketing, activation programmatic, connected TV, performance creative and more….

When Kathrin Hamm first launched her weighted blanket brand, Bearaby, she didn’t have a team member trained in search engine optimization. But she knew someone who did. His friend, Dannie Hansen, was well versed in the subject. His Munich-based company CBD, Nordic oil, could not run paid ads legally (as is the case with cannabis-related businesses), so it relied heavily on SEO as a key customer acquisition strategy. Hamm asked if Bearaby’s director of growth…

Employers are looking for soft skills. In fact, more and more are listing them as part of the job requirements for open roles. More than 6 million job listings included “communication skills,” 5.5 million included “customer service,” and 5 million included “programming” as a requirement on the ZipRecruiter job site in May. “Even without looking at a specific job listing, we can probably imagine that each job will require the same set of soft skills:…

Many people know that Google is the most popular search engine of all time. But it is not known that instead of Bing or Mozilla Firefox which are other popular search engines, YouTube is the second most popular search engine of all time. This may surprise you, but think about it. Many people want to learn new things, educate themselves on various topics and also repair things. They must have a visual guide for the…

The opinions expressed by the collaborators of Emprenderos are their own. Quality organic traffic to a website generates leads day and night. Every business that wants to continue generating revenue needs an online presence, and search engine optimization (SEO) is the key to online traffic. However, as a business site moves from a small entity to a business, something changes. Traffic growth tends to stop when a site has thousands of pages, and it’s not…

GO SOCIAL AND BE SOCIAL One of the most beneficial ways to get your name out there and work on it is to be present on social media. You have a clear photographic style and know what you want to communicate visually, so you’ll be great at transferring your aesthetic to social content. Set a goal and try to post at least three times a week. If your bandwidth is low one day, share a…

Grow your travel blog and your income with our tips! do you like to travel Are you always looking for new ways to see the world and explore new places? If so, you might want to consider starting a travel blog. Not only is it a great way to share your adventures and experiences with the world, but you can make some extra money doing it! Every day, there are more 7.5 million new blog…

GO SOCIAL AND BE SOCIAL One of the most beneficial ways to get your name out there and work on it is to be present on social media. You have a clear photographic style and know what you want to communicate visually, so you’ll be great at transferring your aesthetic to social content. Set a goal and try to post at least three times a week. If your bandwidth is low one day, share a…