10 must-know SEO basics for web developers
You know the struggle… you only need those four or five tickets to take care and it would mean a lot to your SEO goals for the month. But how do you onboard your web developers? How can you help them understand the urgency of your SEO needs when they have so many other competing priorities on their plate? Fifteen years ago, I could do about 90% of my SEO work for a given client…
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A guide to optimizing PDF and increasing your SERP ranking
Remember that search engines crawl and index PDFs Therefore, it is crucial to optimize PDFs to achieve a higher ranking in search engine results pages How to optimize your PDF documents for humans? Reduce file size by combining…
Read More »How do I start gaining search experience? Ask an SEO
This Ask An SEO question comes from Jessica from Louth, who wrote in: “I’m currently a full-time marketer, but I’m drawn to SEO. However, I don’t know where to start gaining experience. What direction would you suggest starting in and do you have any book/course recommendations? Learning SEO can be daunting. I’ve been working professionally in search engine optimization since 1998 (that’s 23 years for anyone counting), and I’m still learning new things every day….
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How AI will change the future of search engine optimization
Keyword and anchor management Content creation and analysis Analysis of traffic growth and ranking SEO Workflows Predict rankings Analysis of search engine algorithms Monitoring and analysis of the competition More control over SERP ranking Consistent and stable rankings Control the…
Read More »180 Marketing Founder: 4 Buckets to SEO
For Jeff Oxford, the founder of Oregon-based 180 Marketing, search engine optimization boils down to four buckets. Link building, he stresses, is the priority. “The first [bucket] is lbuilding ink from quality sites,” he told me. “You might have good content and a fast, mobile-friendly site, but you’re not likely to rank well without backlinks.” Oxford founded 180 Marketing in 2013. Fast forward to 2022, and the company is made up of project managers, specialists…
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How to empower entry-level SEO workers to contribute right away
Get the daily search newsletter marketers Ensure new SEO hires are up to date with industry best practices SEO training courses can provide a broad overview of SEO as a whole or key areas of SEO (eg technical SEO,…
Read More »7 Best Ways to Get Visibility
Online search is most often the starting point in a local consumer’s search for nearby products and services. In fact, 78% use the Internet to find information about local businesses in their area more than once a week, and 21% do local searches every day, according to BrightLocal’s most recent local consumer survey. You need to be visible in local organic search results and Map Pack if you want to be found. You then have…
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The best ways to get higher quality reviews
What is local SEO? Relevance: Connect searches to Distance: The searcher’s proximity to your Prominence: Online reputation for your Local SEO Myths 6 best practices for local search Verify your location Verify by phone, email or…
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How we create the perfect SEO brief that aligns teams
Challenges with high performance content production Content quality is highly subjective and difficult to scale as it depends on the ability of the content writer, which varies from person to Researching the topic is too time-consuming and the quality…
Read More »SEO is not just link building. Don’t overlook these expert strategies.
The opinions expressed by the collaborators of Emprenderos are their own. Human beings like to think simplistically. We like to categorize concepts and see things in black and white. We like to ignore the nuances for the sake of a one-sentence summary. And when it comes to complex marketing strategies like search engine optimization (SEO)we like to boil down hypothetical approaches into a handful of actionable tactics. Perhaps this is why so many modern SEO…
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