Google to remove inactive accounts
Google has updated its inactivity policy for personal Google Accounts. It’s important to consider how this could affect business protocols when using a Google Account. Read on to understand the new policy and the steps you should take. Policy update explained According to the politicsaccounts that have not been used or logged in for two years will be considered “inactive account”. Why does this matter? With the updated inactive account policy, Google may delete the…
Read More »The Future of SEO and Why It’s Not Dying
As someone who has built a career in SEO, I find it hard to put the words “dead” or “dying” and SEO in the same sentence. However, here I am with one of those topics… I’m here to talk about what’s to come in SEO, as prophetic as it sounds, based on the context of the past and what we’re currently seeing. Change is scary. In SEO, we’ve seen this before. However, the constant remains:…
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How to scale the use of large language models in marketing
Generative AI and big language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, Chief Data Scientist at TrustInsights.ai, speaking at The MarTech Conference. Learn ways to scale the use of large language models, the value of rapid engineering, and how marketers can prepare for the future. The premise behind the great…
Read More »Meta begins refunding advertisers for overspending mistake
Meta is starting to issue refunds to advertisers affected by an outage last month that led to overspending and higher-than-usual CPAs. Why we care Meta needs to get it right for all its advertisers of all sizes. It’s good that the refunds are starting, but it’s been over a month and this still hasn’t been resolved. May 12 Some advertisers received their refunds as of May 12. However, many smaller advertisers complain that the process…
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5 steps to work smarter and more successfully
When it comes to your work orchestration efforts, how would you rate the “maturity” of work management in your current business? Companies with high levels of maturity have a competitive advantage across multiple business performance indicators, including capability, time-to-market, cost efficiency, work quality, and even employee satisfaction. Join Adobe’s transformation experts and learn five steps to mature your work management orchestration model. Sign up and attend “How you work matters: 5 steps to get it…
Read More »How to optimize Google Ads post-click content
Every PPC marketer aims to deliver improved performance month after month. But once your Google Ads account is well managed, optimized and advanced, where should you go to continue to improve performance? Often, your next area of focus should be content and everything that happens after a potential customer clicks on your ad. Who are your ideal customers? If you’re an agency, now’s the time to go back to your client onboarding materials. Familiarize yourself…
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InspectionTool – Google’s new crawler for Google’s testing tools
Google has launched a new crawler, a new Googlebot, called Google-InspectionTool. This new Google crawler will be how Google identifies crawling activity for the crawler using Google Search testing tools, such as the rich results test and Google Search Console’s URL inspection tool . Google-Inspection Tool. Google published details about this new tracker in its help document this way. It says: “Google-InspectionTool is the crawler used by search testing tools such as rich results testing…
Read More »50% of product searches start on Amazon
Amazon remains the most popular starting point for online shoppers with one exception: Gen Z, according to a new survey. Why we care Almost all consumers research online purchases and rely heavily on ratings and reviews. Therefore, it remains absolutely critical to be visible on any relevant platform at the times when shoppers are researching and purchasing products. By the numbers. Here’s where respondents said they start looking when shopping online: Amazon: 50% Google: 31.5%…
Read More »Sam Altman on AI Oversight: Balancing Risks and Advances
The issue of oversight and regulation of artificial intelligence (AI) came to the fore at a hearing held today by the Judiciary Committee. Policy makers and AI experts, including Sam Altman, creator of ChatGPT and CEO of OpenAI, discussed the possibilities and challenges of the technology. Altman highlighted AI’s potential for scientific advancement, from curing cancer to modeling climate change, but warned of potential harms such as misinformation, housing discrimination, harassment and fraud. The promises…
Read More »Amazon plans to add generative AI to its search experience
Amazon is hiring, with the goal of making generative AI part of its product search experience. Details of the work. Amazon is looking for up-and-coming talent in software engineering and search marketing to reimagine search and create a seamless experience on its e-commerce platform. According to Amazon’s listing: “This will be a once-in-a-generation transformation for search.” Reinventing Amazon Search. Amazon also wants to create “a new AI-first initiative to reinvent and reinvent the way we…
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