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Not surprisingly, artificial intelligence took center stage during the various announcements made today at Google Marketing Live 2024. Updates also focused on advertising messages, data and giving the consumer what they want directly from search results. Now is the time to start paying more attention to your impression levels. Here’s a rundown of everything you need to know about Google Marketing Live, with links to our full coverage of every major announcement. Google PMax update…

Wix recently announced the addition of three new image editing tools to its suite of AI-powered website building tools. The combination of the new AI image generation and editing tools and the AI ​​Website Builder as part of the overall Wix website building platform gives users virtually everything they need to easily create professional websites . Wix users no longer have to jump between different apps or pay for third-party apps to create and optimize…

Ads are coming to AI Overviews, Google announced today at Google Marketing Live 2024. What’s new. Google is testing the inclusion of search and shopping ads within AI overview boxes that can appear in search results for complex queries. How it works. When an ad is deemed relevant to both the search query and AI Overviews, it will appear within that overview in a “sponsored” section. No action required by advertisers – existing search, top…

WordPress version 6.5 now supports including the lastmod element in sitemap files, which can help search engines understand which pieces of content are new or updated. This can help improve crawling efficiency for search engine crawlers and reduce server load on your website. Latest mod. Lastmod is an element you can add to your sitemap file that should represent the last time the URL was modified. Search engines look at this date when they process…

Google is experimenting with a new Search advertising experience that aims to guide consumers through complicated purchasing decisions using AI assistance. The general picture. The test explores how Google’s AI capabilities could improve ads to provide more personalized advice and recommendations based on a user’s specific needs and context. Why we care. With this update, advertisers will get higher click conversion on their site. Although brands should be aware that traffic volumes are likely to…

Google has fully launched its Ads Data Manager tool to help advertisers easily centralize and activate their own data for more effective AI-driven campaigns. What’s new. Ads Data Manager allows businesses to bring together disparate proprietary data sources (eg conversions, email lists, surveys) into a single, unified analytics hub. Why we care Despite the delay in opting out of third-party cookies, first-party data consolidation is an important process that advertisers should begin to master. The…

Google announced today at Google Marketing Live 2024 that new shopping features are now available to help marketers better showcase their brands and create visual content using AI technology. The general picture. More than 40% of shopping searches on Google mention specific brands or retailers, according to internal Google data, indicating that shoppers rely heavily on brand reputation and images when making purchases. Why we care As the use of AI proliferates, brand differentiation will…

Overview of Search Engine Optimization Optimizing a website for search engines increases its exposure and ranking in search results. This process is called search engine optimization. It involves many tactics and methods. These are designed to attract more non-paid visitors to a website. It does this by increasing its search engine rankings on platforms like Google, Bing and Yahoo. About Search Engine Optimization Consulting Search Engine Optimization Consultants help organizations and people. Increase your website’s…

In a recent interview, Google CEO Sundar Pichai dodged questions about whether the company would provide website owners with more granular traffic data from AI-generated search previews. As Google continues to integrate AI general views, or “AI previews” into its search results, publishers have become increasingly concerned about the impact on their click-through rates and overall traffic. Google could alleviate some concerns by breaking out traffic metrics for AI-generated results separately from traditional search clicks….

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in the way brands interact with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advances. Print, television, direct mail, telemarketing—they all have their place in brand marketing, but consumers of all ages, all incomes, and all genders are now digital creatures. These legacy channels are dwindling in value…