All posts in SEO News

Alphabet Inc., the parent company of Google, announced its first quarter of 2024 financial results today. While Google posted double-digit growth in key revenue areas, the focus was on its developments in AI, dubbed the “Gemini era” by CEO Sundar Pichai. The numbers: 15% revenue growth, expanded operating margins Alphabet reported first-quarter revenue of $80.5 billion, up 15% year over year, beating Wall Street projections. Net income was $23.7 billion, with diluted earnings per share…

In a recent episode of Google’s Search Off The Record podcast, team members worked with Gemini to explore SEO-related content creation. However, their experiment raised concerns about factual inaccuracies in relying on AI tools without proper verification. The discussion involved Lizzi Harvey, Gary Illyes, and John Mueller taking turns using Gemini to write sample social media posts about technical SEO concepts. While analyzing Gemini’s output, Illyes highlighted a limitation shared by all AI tools: “My…

Google has published a research paper on a new technology called Infini-attention that allows it to process large amounts of data with “infinitely long contexts” while being easily embedded into other models to vastly improve their capabilities. This last part should be of interest to those interested in Google’s algorithm. Infini-Attention is plug-and-play, meaning it’s relatively easy to plug into other models, including those used with Google’s core algorithm. The part about “infinitely long contexts”…

Google will no longer allow publishers to add posts to the Google Publisher Center manually. Instead, Google will automatically add eligible post pages later in the year. This change will likely lead to even more confusion about Google News inclusion, which we’ve had for years since Google changed the inclusion process. in 2019. What Google said. Google he wrote: As of today, publishers can no longer add posts to the Publisher Center. We’re making this…

Meta’s ad revenue rose 27% in the first quarter of 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. Advertising revenue was $35.6 billion in Q1 2024 compared to $28.1 billion in Q1 2023. This success helped Meta’s total revenue grow 27% year over year from $28.6 billion dollars in the first quarter of 2023 to $46.4 billion in the first quarter of 2024. “If you look…

Google has updated its Googlebot and tracker documentation to add a range of IPs for bots activated by users of Google products. Channel names have been changed, which is important for publishers who whitelist IP addresses controlled by Google. The change will be useful for publishers who want to block scrapers that use the Google Cloud and other crawlers not directly associated with Google itself. New list of IP addresses Google says that the list…

The title tag is one of the most important SEO elements. It can have a huge impact on your ranking. In my experience, optimizing your title tags can give your rankings a big boost. There are many different ways to approach optimizing a title tag. One is to make sure they fit within the 55-60 character limit (which I think is a bit outdated today). Other SEOs suggest that it’s okay to have title tags…

Google’s March 2024 core update calls on SEO professionals to evolve their strategies. With a focus on combating low-quality content and manipulative tactics, it champions user-centered approaches. Liam Bickerton, chief strategy officer at 829 Studios, elaborates on its far-reaching implications. The ever-evolving research landscape witnessed a major shake-up in March 2024 with the arrival of Google’s latest core updateOpens a new window . While some websites have not experienced significant changes in performance, others have…