All posts in SEO News

Meta has launched new tools and services to help brands protect their intellectual property and prevent unauthorized use. This includes an updated Brand Rights Protection suite to identify and take action against infringing content and a new Intellectual Property Reporting Center where brands can file complaints. Trademark rights protection gets a facelift The newly updated Trademark Rights Protection Service provides brand owners with improved tools to monitor and respond to misuse of their trademarks. It…

An advertiser recently asked Ginny Marvin, the Google Ads Liaison, about an issue with seeing a high percentage of ad spend and conversions for “Other” search terms. Inquiry about advertising expenditure anomalies The advertiser explained that for a campaign using all exact match keywords, 80% of ad spend and 90% of conversions were attributed to “Other” search terms. Their customer said that these conversions looked low quality and not ideal. Google’s privacy thresholds at stake…

LinkedIn will stop having similar audiences on February 29. Why we care Before March, advertisers must modify their audience targeting strategy as they will no longer be able to create new lookalike audiences or edit existing ones. What are lookalike audiences? A lookalike audience allows your ads to reach new people who are likely to be interested in your business because they share similar characteristics with your existing customers. Action required. Starting in March, the…

Three-quarters of leading brands in the US and UK have been reported to be victims of identity theft in Google search ads. The consequences range from financial losses for the targeted business to customers falling victim to fraud, according to a new report from search marketing security firm Marcode. How it works. Fraudsters trick consumers by impersonating the target brand’s domain and ad copy. They intentionally pay for ad placements that appear when users search…

The opinions expressed by the collaborators of Emprenderos are their own. Websites use link building to improve online visibility and get noticed among fierce competition. But here’s the catch: not all backlinks are good news. On the contrary, some can be downright bad for your online reputation in the eyes of Google. Acquiring poor quality backlinks from shady websites or link farms, for example, can hurt your site’s rankings. Instead of helping you climb the…

LinkDaddy, an SEO and backlink service provider, has returned to a .com domain to strengthen credibility and trust. Accompanying this domain change is a comprehensive redesign of the LinkDaddy website, with the aim of providing a more user-friendly experience for visitors. Miami, Florida, United States – January 24, 2024 — LinkDaddy, an SEO and backlink service, has decided to switch back to a .com domain to improve its credibility in the global market. The company…

A recent report by Munch discusses the growing importance of short-form video marketing in 2024. As video content has become more prevalent on social media and advertising platforms, video marketing has gone from an optional tactic to a critical strategy for businesses of all sizes. The report provides valuable insight into how the landscape of video marketing has changed and its growing need as a component of marketing efforts. The business of video content The…

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for businesses looking to maintain a competitive edge. As we delve into the future of SEO outsourcing, it’s clear that three key elements will play a critical role in shaping strategies: artificial intelligence (AI), voice search, and mobile optimization . AI revolutionizing SEO outsourcing The rise of AI has been nothing short of revolutionary, transforming the way businesses approach SEO outsourcing….

TikTok is testing 30-minute video uploads for some users in the beta version of its app. Why we care Longer videos can offer more opportunities to place ads in the middle of clips, known as mid-roll ads. These mid-roll ads typically lead to higher completion and engagement rates. first view The new upload option was first spotted by social media consultant Matt Navarra. She shared a screenshot of the TikTok pop-up notification on her threads…

Searches on TikTok and Instagram have been gaining ground little by little. You can’t beat the Google behemoth in the short term, but No Brainer’s Alexandra Whiteside says the power is slowly shifting. Could this be the year the OG search engines become the second best? Could Google and Bing soon be a thing of the past as more Gen Zs and millennials turn to social platforms to get the latest news, check out events…