Photo of Sugandhi Batra

Maximize Your Reach: A Beginner’s Guide to Video SEO

Improving your Video SEO it’s a game changer for growing your online presence. With Google’s algorithm favoring varied and quality content, embedding videos on your site can significantly improve your SEO efforts. This not only increases your visibility, but also makes your content more engaging and relevant to your audience’s search queries. Video SEO, or optimizing video content for search engines, is similar to traditional SEO practices, but with a twist. It involves a combination…

Read More »
Voice Search and SEO: Navigating the future of voice for your brand

Voice Search and SEO: Navigating the future of voice for your brand

Mumbai: Voice search is becoming a disruptive force in the ever-changing field of digital marketing, changing the way people engage with technology. With the increasing prevalence of virtual assistants and smart speakers, it is imperative that brands prioritize voice search optimization if they want to remain competitive. This essay examines the importance of voice search, how it affects SEO tactics, and what businesses should do to prepare for a voice-first future. Introduction: Rise of voice…

Read More »
SCD Consulting Services named "Most Innovative Web Design and SEO Company" by New World Report

SCD Consulting Services named “Most Innovative Web Design and SEO Company” by New World Report

Shirley Cress Dudley founder of SCD Consulting Services SCD wins New Word Report award CHARLOTTE, NORTH CAROLINA, UNITED STATES, February 5, 2024 /EINPresswire.com/ — SCD Consulting Services has been awarded “Most Innovative Web Design and SEO Company” at New World Report’s North American Business Awards. SCD Consulting Services, a leading provider of cutting-edge web design and SEO solutions, is proud to announce its recent recognition as “Most Innovative Web Design and SEO Company” by New…

Read More »
Amazon is working on AI tools to generate videos, images for advertisers

Google “cannot continue disabling third-party cookies”

Google cannot proceed with the deactivation of third-party cookies until it resolves the issues raised by the UK Competition and Markets Authority (CMA). The search engine needs to do more to address the issues raised around the proposed changes to privacy testing, or it won’t be able to turn off Chrome’s third-party cookies in the second half of 2024 as planned . Why we care Brands may gain more time to explore alternatives to third-party…

Read More »
Google Maps launches AI-powered local business search

Google Maps launches AI-powered local business search

Google is entering an experimental Google Maps feature that uses AI to help users discover local businesses that meet specific needs. AI-powered discovery The new feature uses large language models to analyze Google Maps’ database of over 250 million places, photos, ratings, reviews and more. After you enter a conversational search query, Google Maps will suggest personalized recommendations for businesses, events, restaurants and activities in the area. For example, you can ask Maps to recommend…

Read More »
Google has been accused for years of misselling ads on third-party websites

Google will face a new antitrust trial in the United States in September

Google will face accusations of using underhand tactics to secure its position as the world’s leading search engine in a September 9 jury trial brought by the US Department of Justice and a coalition of states. The tech giant, which has a 90% market share in search, is accused of paying massive sums to companies like Apple to make it the default search engine for products like the iPhone. The suit argues that Google should…

Read More »
fashion portfolio

Online Fashion Portfolio for Greater Reach: Hollywood Life

Image credit: Adobe Stock An engaging online presence is essential for anyone in the fashion industry to succeed. Whether you’re a designer, photographer, stylist, model or makeup artist, showcasing your best work to a wide audience online should be a priority. Curating an online fashion portfolio allows you to highlight your unique skills and style to attract potential clients, collaborators and fans. However, building an effective fashion portfolio with a wide reach requires strategy and…

Read More »
Amazon launches new search functions on mobile to rival Google

Amazon obtains an advertising data agreement prior to disabling third-party cookies

Amazon has reached a historic deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, responds to Google’s plans to abandon third-party cookies later this year. Why we care As advertisers explore options beyond third-party cookies for targeted ads, this agreement provides inspiration for alternative approaches to reaching high-value consumers online. How it works. The deal will see Reach share…

Read More »
Amazon is working on AI tools to generate videos, images for advertisers

Search engine Yandex was sold in a $5.2 billion deal

Yandex, NV has agreed to sell its Russian assets, including the Yandex search engine, as part of a deal worth 475 billion rubles (approximately $5.2 billion). Reports of an impending sale emerged in November. The sale will still need regulatory and shareholder approval. About the sale Yandex NV, the Dutch parent company of the Yandex Group, agreed to sell all of its Russia-based assets, including Search, to a consortium consisting of: Members of the senior…

Read More »
Amazon is working on AI tools to generate videos, images for advertisers

Google “cannot continue disabling third-party cookies”

Google cannot proceed with the deactivation of third-party cookies until it resolves the issues raised by the UK Competition and Markets Authority (CMA). The search engine needs to do more to address the issues raised around the proposed changes to privacy testing, or it won’t be able to turn off Chrome’s third-party cookies in the second half of 2024 as planned . Why we care Brands may gain more time to explore alternatives to third-party…

Read More »