These tools provide the knowledge and capabilities needed to optimize your online presence, generate organic traffic, and achieve higher search engine rankings.” — Alexandru Stan, CEO and founder of Tekpon MIDDLETOWN, DELAWARE, UNITED STATES, May 17, 2024 /EINPresswire.com/ — Tekpon, an online SaaS marketplace and review platform, is excited to reveal its line of best seo software for companies This carefully curated collection highlights the best tools to improve online visibility, increase organic traffic, and…

Google revealed details of two new crawlers that are optimized to scrape image and video content for “research and development” purposes. Although the documentation doesn’t say it explicitly, it is assumed that there is no ranking impact if publishers decide to block new trackers. It should be noted that the data collected by these trackers is not explicitly for AI training data, which is what the Google-Extended tracker is for. Google Other trackers The two…

The Justice Department filed a doomed case against Google in the antitrust lawsuit’s closing argument. Search Engine Managing Editor Danny Goodwin highlighted some of the damaging evidence, including how Google has increased costs for advertisers, in How Google Hurts Search Advertisers in 20 slides. In light of the revelations, I reached out to search marketers to get their views on Google Ads to gauge the current level of trust. Spoiler alert: It’s not good. Clearly,…

In the fast-paced world of digital marketing, staying ahead of the curve isn’t just an advantage, it’s a necessity. As search engines continue to evolve, so must our strategies for optimizing content to ensure maximum exposure and engagement. One of the most revolutionary developments in this field is the integration of natural language processing (NLP) into SEO strategies. We explore how NLP is reshaping the landscape and empowering digital marketers to reach new heights of…

YouTube unveiled four new content and advertising offerings at its 13th annual Brandcast at David Geffen Hall, Lincoln Center. Key announcements include: WNBA Friday Night Games: Google and Scripps Sports announced a deal for YouTube TV to show Friday night WNBA games televised locally on ION both in the local market and away from the teams playing. This season, YouTube TV will be the sole distributor of multichannel digital video programming (dMVPD) featuring local and…

These tools provide the knowledge and capabilities needed to optimize your online presence, generate organic traffic, and achieve higher search engine rankings.” — Alexandru Stan, CEO and founder of Tekpon MIDDLETOWN, DELAWARE, UNITED STATES, May 17, 2024 /EINPresswire.com/ — Tekpon, an online SaaS marketplace and review platform, is excited to reveal its line of best seo software for companies This carefully curated collection highlights the best tools to improve online visibility, increase organic traffic, and…

TikTok is testing a new 60-minute video upload limit, which could unlock new content possibilities for brands, marketers and content creators. Why we care TikTok is already a powerful discovery engine, but the ability to upload 60-minute videos opens up TikTok’s potential as a platform for hosting long-form branded video content, rather than splitting videos into multiple parts. Why TikTok is testing this. TikTok wants to give creators more flexibility and the ability to experiment…

GoogleNew search summaries powered by artificial intelligence (AI) could significantly impact online publishers by driving users away from their websites and towards the tech giant’s own results, potentially reshaping the online landscape and raising concerns among content creators who rely on website traffic for advertising. income The feature, expected to reach more than a billion people by the end of the year, generates topic summaries that can reduce the need for users to click through…

For the original version of iTunes, click here. Google announced it’s rolling out AI Overviews in the US, and many searchers want to opt out, and some content creators want to opt out. Google also announced new AI search features rolling out soon. OpenAI showed off their GPT-4o 24 hours before Google I/O and it was amazing. Volatility in Google search results has been intense all week. Google confirmed that it deindexed large amounts of…

Another deadline for the Google Analytics 4 migration project is fast approaching, and this deadline is hard to pin down. On July 1st, Google will delete all historical data from Universal Analytics properties. This term also applies to Analytics 360 customers. With just over a month until the deadline, if you haven’t already done so, your organization needs to prioritize archiving your historical data. There are three main phases that I recommend for approaching this…