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The war on user privacy continues this week as Meta has been ordered to stop behavioral advertising in Norway.<\/span><\/p>\n Meta received the order on July 14 from the Norwegian Data Protection Authority.<\/span><\/p>\n The order states that Meta can no longer serve behavioral ads targeted at consumers on Facebook and Instagram. The ban begins on August 4 and will last for three months.<\/span><\/p>\n Let’s take a closer look at the ban order itself and what it means for advertisers, now and in the future.<\/span><\/p>\n In an earlier ruling on July 4, the Court of Justice of the European Union stated that Meta was “unlawfully collecting data from individuals to target them with advertisements without their explicit consent and based on the company’s ‘legitimate interest.’<\/span><\/p>\n In addition to the EU ruling, Meta is being investigated by the Irish Data Protection Commission for similar advertising practices.<\/span><\/p>\n In January 2023, they fined Meta $410 million because they believed the company was violating the privacy of European consumers. Since Meta appealed the decision, this particular investigation is still ongoing.<\/span><\/p>\n As the Irish privacy regulator leads compliance with the General Data Protection Regulation (GDPR) across Europe, countries in the region can make their own decisions for up to three months.<\/span><\/p>\n As a result of the ongoing investigation, Norway is the first country to issue such a ban on Meta just this week.<\/span><\/p>\n At first glance, it appears that Meta cannot serve personalized ads to consumers.<\/span><\/p>\nBackground on banning personalized meta ads<\/h2>\n
The ban on behavioral ads explained<\/h2>\n