{"id":9006,"date":"2023-07-25T18:04:31","date_gmt":"2023-07-25T18:04:31","guid":{"rendered":"https:\/\/afreeurl.com\/?p=9006"},"modified":"2023-07-25T18:04:33","modified_gmt":"2023-07-25T18:04:33","slug":"the-threads-app-update-includes-for-you-and-the-following-channels","status":"publish","type":"post","link":"https:\/\/afreeurl.com\/?p=9006","title":{"rendered":"The Threads app update includes for you and the following channels"},"content":{"rendered":"

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Instagram and Meta’s latest social media platform, Threads, has rolled out several new updates to its app in response to user feedback.<\/p>\n

Threads App Updates: Following channels, translations and organized notifications<\/h2>\n

Among the latest updates to Threads are a feed to view posts from the accounts you follow in chronological order, the ability to see who you follow in your follower list, and advanced notification filters.<\/p>\n

Screenshot from Threads, July 2023<\/span><\/p>\n

Users with private accounts can also approve new followers more efficiently.<\/p>\n

The new translation capability allows users to tap the bottom right corner of the post to translate it into their preferred language.<\/p>\n

These changes occur when Threads tries to improve the user experience in the app.<\/p>\n

\"TheScreenshot from Threads, July 2023<\/span><\/p>\n

Threads app engagement has been down since the launch of Epic<\/h2>\n

Despite being the fastest app to reach 100 million users, the app has struggled to maintain user engagement.<\/p>\n

Data from Sensor Tower, collected from July 5-9, indicates a decrease in the amount of time users spend on the app, especially on weekends.<\/p>\n

Despite Threads’ strong signups\/DAUs, ST data shows that engagement remains low. Time spent on the weekend decreased by 60% compared to the July 6 highs; this was 60% and 85% less than the average time spent on Twitter and Insta, respectively.#SensorTower<\/a>, #Threadsapp<\/a>, #mobile app data<\/a>, #Instagram<\/a> #Twitter<\/a> pic.twitter.com\/tFHyuBG7UO<\/a><\/p>\n

\u2014 Sensor Tower (@SensorTower) July 12, 2023<\/a><\/p>\n

It saw a 60% drop from its July 6 highs, which were 60% and 85% lower than the average time spent on Twitter and Instagram, respectively.<\/p>\n

At the same time, Similarweb’s July 5-20 data reflects a downward trend in usage of the Threads app on Android.<\/p>\n

On July 20, it plateaued at 14.25 million DAUs, marking a 71% decline from its peak of 49 million users.<\/p>\n

Usage of the Threads app on Android continues to decline. <\/p>\n

It stopped at 14.25 million daily active users on July 20, a -71% decline from its record high of 49 million. pic.twitter.com\/rqbAFnubBk<\/a><\/p>\n

\u2014 Similarweb (@Similarweb) July 23, 2023<\/a><\/p>\n

Despite encouraging user signups, the sharp drop in engagement raises questions about the app’s ability to retain users’ attention in the long term.<\/p>\n

Moving forward<\/h2>\n

These developments underscore the importance of aligning user needs with application functionality.<\/p>\n

While high sign-up rates are promising, sustainable user engagement is essential for long-term success.<\/p>\n

The pattern of declining user engagement with Threads may warrant digital marketers to reconsider the app as an effective marketing channel.<\/p>\n

Featured image: sdx15\/Shutterstock<\/p>\n