{"id":8923,"date":"2023-07-25T06:11:11","date_gmt":"2023-07-25T06:11:11","guid":{"rendered":"https:\/\/afreeurl.com\/?p=8923"},"modified":"2023-07-25T06:11:12","modified_gmt":"2023-07-25T06:11:12","slug":"the-pitch-advertising-and-marketing-news-for-7-25-23","status":"publish","type":"post","link":"https:\/\/afreeurl.com\/?p=8923","title":{"rendered":"The Pitch: Advertising and Marketing News for 7\/25\/23"},"content":{"rendered":"<p><\/p>\n<p class=\"byline entry-meta vcard\">\n<p><span class=\"entry-author author\" itemprop=\"author\" itemscope=\"\" itemptype=\"https:\/\/schema.org\/Person\">Jonathan Spiers<\/span> <span class=\"fa fa-clock-o\" aria-hidden=\"true\"\/>July 25, 2023<span>0<\/span>\n<\/p>\n<p id=\"caption-attachment-151983\" class=\"wp-caption-text\">A flyer that Springstory and theMSQshop produced for Shockoe Records for an upcoming concert.<\/p>\n<p><strong>Springstory<\/strong> i <strong>theMSQshop<\/strong> were hired by <strong>Shockoe Records<\/strong> to provide PR, event promotion and creative services for their 804 Day Block Party event and RVA Rapper&#8217;s Delight concert at the Hippodrome.  Both events will culminate in the inaugural Richmond Music Week celebration from August 4-11.<\/p>\n<p><strong>Signed Enso Media<\/strong> got two new customers: <strong>New Kent County<\/strong>tourism division and bowling chain <strong>Uptown Alley<\/strong>.  Work for both will include social media content, videos, ads and marketing materials, as well as managing their social media channels.<\/p>\n<p><img aria-describedby=\"caption-attachment-151974\" decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-151974\" src=\"https:\/\/richmondbizsense.com\/wp-content\/uploads\/2023\/07\/Rochelle_headshot_square_WEB-259x300.jpg\" alt=\"Rochelle Head Shooting Square WEB\" width=\"259\" height=\"300\" data-id=\"151974\" srcset=\"https:\/\/richmondbizsense.com\/wp-content\/uploads\/2023\/07\/Rochelle_headshot_square_WEB-259x300.jpg 259w, https:\/\/richmondbizsense.com\/wp-content\/uploads\/2023\/07\/Rochelle_headshot_square_WEB.jpg 537w\" sizes=\"auto, (max-width: 259px) 100vw, 259px\" title=\"The Pitch: Advertising and Marketing News for 7\/25\/23 2\"\/><\/p>\n<p id=\"caption-attachment-151974\" class=\"wp-caption-text\">Rochelle Sommer<\/p>\n<p><strong>Madison + Main<\/strong> promoted <strong>Rochelle Sommer<\/strong> to the account manager.  The VCU alumnus joined the company in May 2021 as an account executive.<\/p>\n<p><strong>Xponent21<\/strong> was hired by <strong>Weidmuller USA<\/strong> offer research and messaging strategy services aimed at optimizing the market positioning of the electronic component manufacturer.  The work includes conducting customer interviews and market research to refine the company&#8217;s message, strengthen its market presence and capture its target audience within the industrial sector.<\/p>\n<p><strong>The Center of Ideas<\/strong> provides digital marketing and search engine optimization work <strong>Sykes &#038; Company<\/strong>, a consulting and accounting firm based in North Carolina.  He is also working with <strong>JV Consulting <\/strong>in updating and branding the website.<\/p>\n<p><strong>golden word<\/strong> provides public relations representation a <strong>Duke&#8217;s Mayonnaise<\/strong> i <strong>Garden and gun<\/strong> magazine<\/p>\n<p><strong>overhang<\/strong> announced that it will receive East Coast representation from New York-based Commonwealth representatives.  The music and sound studio also won a Webby Award for its work on <strong>The Martin Agency<\/strong>&#8216;s <a href=\"https:\/\/vimeo.com\/714105313\" target=\"_blank\" rel=\"noopener\">&#8220;Save a tree, pee in a bush&#8221;<\/a> PSA style campaign for Busch Light.<\/p>\n<p><img aria-describedby=\"caption-attachment-151973\" decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-151973\" src=\"https:\/\/richmondbizsense.com\/wp-content\/uploads\/2023\/07\/SentaraCenterPlasticSurgery-700x355.jpg\" alt=\"SentaraCenterPlasticSurgery\" width=\"680\" height=\"345\" data-id=\"151973\" srcset=\"https:\/\/richmondbizsense.com\/wp-content\/uploads\/2023\/07\/SentaraCenterPlasticSurgery-700x355.jpg 700w, https:\/\/richmondbizsense.com\/wp-content\/uploads\/2023\/07\/SentaraCenterPlasticSurgery-300x152.jpg 300w, https:\/\/richmondbizsense.com\/wp-content\/uploads\/2023\/07\/SentaraCenterPlasticSurgery-768x389.jpg 768w, https:\/\/richmondbizsense.com\/wp-content\/uploads\/2023\/07\/SentaraCenterPlasticSurgery.jpg 1000w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" title=\"The Pitch: Advertising and Marketing News for 7\/25\/23 3\"\/><\/p>\n<p id=\"caption-attachment-151973\" class=\"wp-caption-text\">A screenshot of the Red Orange website for Sentara Princess Anne Plastic Surgery Center.<\/p>\n<p><strong>Red Orange Studio<\/strong> developed in <a href=\"https:\/\/sentaraplasticsurgery.com\/\" target=\"_blank\" rel=\"noopener\">web site<\/a> for <strong>Hi Sentara<\/strong>Sentara Princess Anne Plastic Surgery Center in Virginia Beach.<\/p>\n<p>PUBLISHED IN BizSense Pro, The Pitch <\/p>\n<p><img alt=\"Avatar photo\" src=\"https:\/\/richmondbizsense.com\/wp-content\/uploads\/2017\/09\/headshot-jonathanSpiers-70x70.jpg\" srcset=\"https:\/\/richmondbizsense.com\/wp-content\/uploads\/2017\/09\/headshot-jonathanSpiers.jpg 2x\" class=\"avatar avatar-70 photo\" height=\"70\" width=\"70\" loading=\"lazy\" decoding=\"async\"\/><\/p>\n<h5>About the Author: Jonathan Spiers<\/h5>\n<p>Jonathan joined BizSense in early 2015 after a decade of reporting in Wilmington, North Carolina, and the Henrico County Leader.  The Virginia Tech degree covers government, real estate, advertising\/marketing and other news.  Reach him at <span class=\"__cf_email__\" data-cfemail=\"6b0104050a1f030a052b190208030604050f090211180e05180e45080406\">[email\u00a0protected]<\/span>    or (804) 308-2447.<\/p>\n<p><h3>Editor&#8217;s Picks<\/h3>\n<\/p>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/richmondbizsense.com\/2023\/07\/25\/the-pitch-advertising-and-marketing-news-for-7-25-23\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jonathan Spiers July 25, 20230 A flyer that Springstory and theMSQshop produced for Shockoe Records for an upcoming concert. Springstory i theMSQshop were hired by Shockoe Records to provide PR, event promotion and creative services for their 804 Day Block Party event and RVA Rapper&#8217;s Delight concert at the Hippodrome. Both events will culminate in the inaugural Richmond Music Week celebration from August 4-11. Signed Enso Media got two new customers: New Kent Countytourism division&#8230; <\/p>\n","protected":false},"author":1,"featured_media":8924,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-news"],"_links":{"self":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/8923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8923"}],"version-history":[{"count":1,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/8923\/revisions"}],"predecessor-version":[{"id":8925,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/8923\/revisions\/8925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/media\/8924"}],"wp:attachment":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}