{"id":703,"date":"2022-08-09T10:34:41","date_gmt":"2022-08-09T10:34:41","guid":{"rendered":"https:\/\/afreeurl.com\/10-ways-to-optimize-your-site-for-future-seo-success\/"},"modified":"2022-08-09T10:34:42","modified_gmt":"2022-08-09T10:34:42","slug":"10-ways-to-optimize-your-site-for-future-seo-success","status":"publish","type":"post","link":"https:\/\/afreeurl.com\/?p=703","title":{"rendered":"10 Ways to Optimize Your Site for Future SEO Success"},"content":{"rendered":"

<\/p>\n

Additionally, Google is working to upgrade its search capabilities using AI technology like MUM, which promises to make search more flexible.<\/p>\n

These valuable insights will drive you towards the best way to optimize your site.<\/p>\n

Let’s make sure your SEO strategy matches your clients’ flexibility and Google’s ever-changing algorithm.<\/p>\n

How to optimize your site for voice search<\/h2>\n

Now that we know how people commonly use voice search, let’s get to work.<\/p>\n

Making your site voice search friendly can help people find you and more importantly choose you.<\/p>\n

How can your business take advantage of voice technology?<\/p>\n

1. Find and use conversational keywords<\/h3>\n

As you know, short and vague keywords are the enemy of SEO.<\/p>\n

In most cases, mid-tail and long-tail keywords are much better: the more specific they are, the more likely you are to land a customer.<\/p>\n

Voice search goes one step further<\/strong>: Even long tail keywords are not enough.<\/p>\n

Instead, you have to do it use complete sentences and questions<\/strong> which are normally used in conversations between real humans.<\/p>\n

Such as, “What is the airspeed of an unloaded swallow?”<\/p>\n

Fortunately, keyword research tools can pick up these phrases and questions very well.<\/p>\n

Look no further Keyword suggestions from WebCEO<\/a>.<\/p>\n

Screenshot from WebCEO, April 2022<\/span><\/p>\n

Once you’re inside the question finder, select all the conversational phrases.<\/p>\n

Hint: They often start with the words who, what, why, where, when and how.<\/p>\n

Good alternatives for voice search keyword research are the autocomplete and People Also Ask features.<\/p>\n

To take your research to the finish line, be sure to also look at forums and websites frequented by your target audience.<\/p>\n

A good example is Reddit. Find a subreddit related to your niche and check the thread titles – these are the questions your potential customers are asking.<\/p>\n

All that’s left is to use them on your site.<\/p>\n

2. Create a FAQ section<\/h3>\n

You often hear that having an FAQ page on your site is great for your SEO, and it’s absolutely true.<\/p>\n

Users come with questions and you should have the answers ready.<\/p>\n

SEO experts advise creating content that meets user needs, and it’s hard to think of a better example than an FAQ.<\/p>\n

But the important words here are “questions” and “answers” – that’s the essence of voice search!<\/p>\n

These questions and answers are the engines of conversational language, which we have just discussed.<\/p>\n

Using the research from Step 1, list the questions on one of your site’s pages, then follow up with the answers.<\/p>\n

Make them detailed, but not too long; users prefer quick answers and voice search answers tend to be shorter as well.<\/p>\n<\/p>\n

\"VoiceScreenshot from the Siri User Guide, April 2022<\/span><\/p>\n

3. Go multilingual<\/h3>\n

You likely have a diverse group of visitors who speak more than one language.<\/p>\n

If this is the case, you need to prepare content that they can find and use.<\/p>\n

With voice search involved, the translation quality of your content needs to be very accurate.<\/p>\n

You want to make sure that when Siri reads your content, you sound like a trusted and authoritative source.<\/p>\n

We recommend having a native speaker translate and proofread your copy and content.<\/p>\n

Also, be sure to check out Google Guidelines for Managing Multilingual Websites<\/a>.<\/p>\n

4. Claim your Google Business Profile<\/h3>\n

About half of voice search users search for local information every day.<\/p>\n

Because voice search is so local, it’s key to make sure your voice results are at the top.<\/p>\n

What is the best way to increase your chances in this game?<\/p>\n

This would be the top local SEO player: Google Business Profile<\/a>.<\/p>\n

\"VoiceGoogle Business Profile Manager screenshot, April 2022<\/span><\/p>\n

This step is essential for all brick-and-mortar businesses, voice search or not.<\/p>\n

It’s easy and completely free.<\/p>\n

Create your listing, fill it out with all the information you can provide, and wait for approval.<\/p>\n

Congratulations! You have gained a powerful SEO asset.<\/p>\n

And you can make it work even more for you by tracking in WebCEO.<\/p>\n

Its Google Business Profile reports track customer activity and show you how visitors interacted with your site, based on the SERP.<\/p>\n

\"VoiceScreenshot from WebCEO, April 2022<\/span><\/p>\n

5. Go fast, mobile friendly<\/h3>\n

20%<\/a> of all mobile inquiries are made via voice search.<\/p>\n

If your site is not well optimized for mobile, the user journey will move away from your site and continue elsewhere. Don’t let this happen.<\/p>\n

So what are the essentials of mobile SEO?<\/p>\n

Responsive design. No intrusive interstitials. Short loading time. Easy readability.<\/p>\n

Test your site’s mobile compatibility WebCEO Speed \u200b\u200bOptimization Tool<\/a>.<\/p>\n

This tool will give you a score and give you tips to optimize your site for mobile and make it load faster.<\/p>\n

\"VoiceScreenshot from WebCEO, April 2022<\/span><\/p>\n

6. Improve your domain authority<\/h3>\n

Now comes the part you’ll probably enjoy the least.<\/p>\n

As a general rule, voice search chooses the top search result for the spoken query.<\/p>\n

Sometimes the wizard says “Here are some options” and lets you explore the SERP.<\/p>\n

In other words, if you want to be heard in voice search, you have to put your website on the first page of Google. The closer to the #1 position, the better.<\/strong><\/p>\n

Your best bet is to redouble your SEO efforts on all fronts, including backlinks, user experience, local search, technical issues;<\/p>\n

Be sure to track your progress by watching your rankings grow in the WebCEO Rankings Report.<\/p>\n

\"VoiceScreenshot from WebCEO, April 2022<\/span><\/p>\n

With this tool, you can track how you rank for your voice search keywords.<\/p>\n

Don’t miss the day when an intelligent assistant picks up a page from your site – it will certainly be an occasion worth celebrating.<\/p>\n

7. Get featured snippets for your site<\/h3>\n

As we said earlier that voice search chooses the top search result, which includes position 0.<\/p>\n

Being number one in organic search is no longer enough. You’ll need to aim even higher.<\/p>\n

40.7%<\/a> of voice search results come from featured snippets.<\/p>\n

If you have an FAQ page, you’ve already done most of the work. Both featured snippets and voice search prefer short, but concise answers to user questions.<\/p>\n

Plain language works best here: Backlinko<\/a> found that the average Google voice search result is written at a 9th grade level, so steer clear of academic language.<\/p>\n

8. Use outline markup<\/h3>\n

According to Backlinko’s own study, Schema doesn’t seem to affect voice search SEO much.<\/p>\n

However, other sources recommend using Schema anyway.<\/p>\n

This is because structured data helps search engines understand the purpose of each element on a page and select what is relevant to the user’s query.<\/p>\n

Also, Google is busy developing one Property of the “enunciable” schema.<\/a>. Used to mark the text on your site that you want the smart assistant to read.<\/p>\n

We predict that Google wants Schema to play a bigger role in voice search.<\/p>\n

The “enunciable” property is still in beta, so be sure to keep an eye out for updates and get ready to roll them out.<\/p>\n

9. Interact with users on social networks<\/h3>\n

Oh yes, social networks support voice search too!<\/p>\n

Voice search results usually get tons of likes and shares from Facebook, Twitter, and other social networks.<\/p>\n

Make sure you have active pages there and give them lots of love and care.<\/p>\n

The more you interact with users, the more you will find yourself through a virtual assistant later on.<\/p>\n

10. Rank your videos in search results<\/h3>\n

An informative video can provide a much better answer to a user’s query than plain text.<\/p>\n

If you have videos to help your users, they are also viable for voice search.<\/p>\n

Google can already isolate parts of your video that are relevant to user requests, but you’ll need to make sure your video ranks high first.<\/p>\n

In order for your videos to rank high on Google and appear in voice search, you need to:<\/p>\n

Long-tail conversational phrases in titles. They don’t have to be identical to actual user queries, so you can be flexible. Tutorials whose titles start with “How to” are a good example. Keywords in video description and transcript. A clickable thumbnail.<\/p>\n

Track your videos’ Google rankings with the WebCEO Tools My Rankings report, which also captures video search results.<\/p>\n

wrapping<\/h2>\n

Voice search is no longer the “near future” of SEO. It’s here, and it’s a competition between vendors to see who can master it best.<\/p>\n

As you can see, it boils down to three key principles:<\/p>\n

Researching your target audience. Observing the evolution of voice search. Continue SEO work on your site.<\/p>\n

Feel free to use whatever is at your disposal. The support of your team, your intelligence, your intuition and your tools to carry out your plans. Go find them!<\/p>\n

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