{"id":6962,"date":"2023-07-10T08:19:51","date_gmt":"2023-07-10T08:19:51","guid":{"rendered":"https:\/\/afreeurl.com\/?p=6962"},"modified":"2023-07-10T08:19:58","modified_gmt":"2023-07-10T08:19:58","slug":"10-great-alternatives-to-google-analytics","status":"publish","type":"post","link":"https:\/\/afreeurl.com\/?p=6962","title":{"rendered":"10 great alternatives to Google Analytics"},"content":{"rendered":"<p><\/p>\n<p>Looking for an alternative (or add-on) to Google Analytics?<\/p>\n<p>Concerned about privacy?<\/p>\n<p>Looking for something simpler?<\/p>\n<p>Do you like trying new tools?<\/p>\n<p>If so, here are 10 tools that offer a good alternative.<\/p>\n<p>They may not be as robust as Google Analytics, but sometimes you just want something quick and easy.  All of these tools also have free trials and\/or plans.<\/p>\n<h2>  1. Visible<\/h2>\n<p><span class=\"wp-caption-text\">Screenshot from Matomo, June 2023<\/span><\/p>\n<p><a href=\"https:\/\/matomo.org\/\" target=\"_blank\" rel=\"noopener\">visible<\/a>formerly Piwik, it allows you to import historical data from Google Analytics and serves as a full-service web analytics tool.<\/p>\n<p>This system provides you with heatmaps, A\/B testing, funnels and goals, session recordings and many other conversion optimization features.<\/p>\n<p>It promises 100% data ownership and user privacy protection.<\/p>\n<p>Users can host Matomo on their own servers if they are concerned about sensitive data, but the company also offers cloud-based hosting on servers located in Europe.<\/p>\n<p>Currently, paid advertising integrations are available for Google Ads, Microsoft Advertising, and Yandex Ads.  There are also no data limits with Matomo.<\/p>\n<p>There is a free trial with pricing for the on-premises hosting product starting at $0 per month for light use and $23 per month for cloud use.  Cloud usage includes email support.<\/p>\n<p>With the on-premises plan, users can choose which features they want outside of the standards, ranging from $29\/year for an activity log to SAML integration for $579\/year, and there are additional support subscriptions from robust payment.<\/p>\n<h2>2. Woopra<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-489352 size-full b-lazy pcimg\" alt=\"Woopra\" width=\"1421\" height=\"525\" sizes=\"auto, (max-width: 1421px) 100vw, 1421px\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/woopra2-6489d6fad1cef-sej.jpg 1421w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/woopra2-6489d6fad1cef-sej-480x177.jpg 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/woopra2-6489d6fad1cef-sej-680x251.jpg 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/woopra2-6489d6fad1cef-sej-768x284.jpg 768w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/woopra2-6489d6fad1cef-sej-1024x378.jpg 1024w\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/woopra2-6489d6fad1cef-sej.jpg\"\/><span class=\"wp-caption-text\">Screenshot from Woopra, June 2023<\/span><\/p>\n<p><a href=\"https:\/\/www.woopra.com\/\" target=\"_blank\" rel=\"noopener\">Woopra<\/a> is a tool that provides insights for product, marketing, sales and support teams as it tracks users along their site journey.<\/p>\n<p>It has unique custom tracking capabilities and 30+ integrations with products like Salesforce, Google Ads, Zapier, Mailchimp and more.<\/p>\n<p>It can also do things on the fly in real time, like sending a message to a Slack sales channel right when a new user signs up.<\/p>\n<p>There&#8217;s a free trial and a free plan with more robust plans starting at $999\/month.<\/p>\n<p>You can contact the company to get a quote for an enterprise solution.<\/p>\n<h2>3. GoSquared<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-489354 size-full b-lazy pcimg\" alt=\"GoSquared\" width=\"1421\" height=\"579\" sizes=\"auto, (max-width: 1421px) 100vw, 1421px\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/gosquared2-6489d7439c39a-sej.jpg 1421w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/gosquared2-6489d7439c39a-sej-480x196.jpg 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/gosquared2-6489d7439c39a-sej-680x277.jpg 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/gosquared2-6489d7439c39a-sej-768x313.jpg 768w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/gosquared2-6489d7439c39a-sej-1024x417.jpg 1024w\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/gosquared2-6489d7439c39a-sej.jpg\"\/><span class=\"wp-caption-text\">Screenshot from GoSquared, June 2023<\/span><\/p>\n<p><a href=\"https:\/\/www.gosquared.com\/\" target=\"_blank\" rel=\"noopener\">GoSquared<\/a> offers analytics and live chat to help increase sales.  You can check the browsing activity a user has brought to your site and, if they give you their email address, see more of their social activity.<\/p>\n<p>Pricing starts at $9 per month for a starter package limited to three projects.  Mid-tier packages cost $24 per month for Standard and $49 per month for Pro, with a Scale package at $99 per month.<\/p>\n<p>New users are currently eligible to receive their free e-book on web analytics fundamentals.<\/p>\n<p>GoSquared offers users unlimited team sharing, email reporting, unlimited data retention, UTM campaign tracking and more.<\/p>\n<p>It has integrations with Salesforce, Slack, Zapier, Twitter, Shopify, and Squarespace, among other companies.<\/p>\n<p>It also has a climate-conscious email marketing tool that aims to reduce and offset your so-called carbon footprint <a href=\"https:\/\/ecosend.io\/\" target=\"_blank\" rel=\"noopener\">EcoSend<\/a> &#8211; Also available with a free trial.<\/p>\n<h2>4. Wide angle<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-489355 size-full b-lazy pcimg\" alt=\"Wide Angle\" width=\"1415\" height=\"612\" sizes=\"auto, (max-width: 1415px) 100vw, 1415px\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/wideangle2-6489d7757d9da-sej.jpg 1415w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/wideangle2-6489d7757d9da-sej-480x208.jpg 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/wideangle2-6489d7757d9da-sej-680x294.jpg 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/wideangle2-6489d7757d9da-sej-768x332.jpg 768w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/wideangle2-6489d7757d9da-sej-1024x443.jpg 1024w\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/wideangle2-6489d7757d9da-sej.jpg\"\/><span class=\"wp-caption-text\">Screenshot from Wide Angle, June 2023<\/span><\/p>\n<p><a href=\"https:\/\/wideangle.co\/\" target=\"_blank\" rel=\"noopener\">Wide angle analytics<\/a> integrates with Wix, Ghost, Squarespace, WordPress and more.<\/p>\n<p>The platform is ready for personal data, that is, you can process certain private information with the consent of the user.<\/p>\n<p>The price includes three tiers: the founder plan is \u20ac9.99 per month, the team plan is \u20ac29.99 per month and the business plan is \u20ac89.99 per month.<\/p>\n<p>While there is no set free plan, the brand is willing to waive certain organizations that promote social causes.<\/p>\n<h2>5. Mixed panel<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-489356 size-full b-lazy pcimg\" alt=\"Mixing panel\" width=\"1421\" height=\"579\" sizes=\"auto, (max-width: 1421px) 100vw, 1421px\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/mixpanel2-6489d7b6e4392-sej.jpg 1421w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/mixpanel2-6489d7b6e4392-sej-480x196.jpg 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/mixpanel2-6489d7b6e4392-sej-680x277.jpg 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/mixpanel2-6489d7b6e4392-sej-768x313.jpg 768w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/mixpanel2-6489d7b6e4392-sej-1024x417.jpg 1024w\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/mixpanel2-6489d7b6e4392-sej.jpg\"\/><span class=\"wp-caption-text\">Screenshot from Mixpanel, June 2023<\/span><\/p>\n<p><a href=\"https:\/\/mixpanel.com\/\" target=\"_blank\" rel=\"noopener\">Mixing panel<\/a> allows you to drill down into your user behavior with live updates, all without using any SQL.<\/p>\n<p>Current integrations include Braze, Convert, HubSpot, CallRail and many more.<\/p>\n<p>There is a free starter package, a growth package starting at $20 per month, and an enterprise package starting at $833 per month.<\/p>\n<p>For eligible startups less than 5 years old, it offers up to $50,000 in Mixpanel credits.<\/p>\n<h2>6. Mt<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-489357 size-full b-lazy pcimg\" alt=\"Mt\" width=\"1421\" height=\"579\" sizes=\"auto, (max-width: 1421px) 100vw, 1421px\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/heap2-6489d7e536f96-sej.jpg 1421w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/heap2-6489d7e536f96-sej-480x196.jpg 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/heap2-6489d7e536f96-sej-680x277.jpg 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/heap2-6489d7e536f96-sej-768x313.jpg 768w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/heap2-6489d7e536f96-sej-1024x417.jpg 1024w\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/heap2-6489d7e536f96-sej.jpg\"\/><span class=\"wp-caption-text\">Screenshot from Heap, June 2023<\/span><\/p>\n<p><a href=\"https:\/\/heap.io\/\" target=\"_blank\" rel=\"noopener\">Mt<\/a> it shows you every action of every user on your site and advises you on what can be improved.<\/p>\n<p>There are over 100 integrations available.<\/p>\n<p>As more of a product analytics tool, Heap is designed to provide data about products and how customers interact with them.<\/p>\n<p>There&#8217;s a free trial, a free plan, and custom-priced Growth, Pro, and Premier plans.<\/p>\n<h2>7. StatCounter<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-489358 size-full b-lazy pcimg\" alt=\"StatCounter\" width=\"1421\" height=\"579\" sizes=\"auto, (max-width: 1421px) 100vw, 1421px\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/statcounter2-6489d813c27d4-sej.jpg 1421w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/statcounter2-6489d813c27d4-sej-480x196.jpg 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/statcounter2-6489d813c27d4-sej-680x277.jpg 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/statcounter2-6489d813c27d4-sej-768x313.jpg 768w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/statcounter2-6489d813c27d4-sej-1024x417.jpg 1024w\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/statcounter2-6489d813c27d4-sej.jpg\"\/><span class=\"wp-caption-text\">Screenshot from StatCounter, June 2023<\/span><\/p>\n<p><a href=\"https:\/\/statcounter.com\/\" target=\"_blank\" rel=\"noopener\">StatCounter<\/a> is a web analytics tool that can detect click fraud for paid ads.  It also notifies you when an important visitor returns to your site.<\/p>\n<p>With this tool, you can see the entire user journey and identify potential issues with navigation, site structure, and flow.  Integrates with Google Ads and tracks landing page conversion rates.<\/p>\n<p>It offers a free trial with a free plan, a Premium plan for $18 per month, and a Premium Plus plan for $28 per month.<\/p>\n<h2>8. Publications<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-489360 size-full b-lazy pcimg\" alt=\"Publications\" width=\"1415\" height=\"612\" sizes=\"auto, (max-width: 1415px) 100vw, 1415px\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/publytics-6489d85f523de-sej.jpg 1415w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/publytics-6489d85f523de-sej-480x208.jpg 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/publytics-6489d85f523de-sej-680x294.jpg 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/publytics-6489d85f523de-sej-768x332.jpg 768w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/publytics-6489d85f523de-sej-1024x443.jpg 1024w\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/publytics-6489d85f523de-sej.jpg\"\/><span class=\"wp-caption-text\">Screenshot from Publitics, June 2023<\/span><\/p>\n<p><a href=\"https:\/\/publytics.net\/\" target=\"_blank\" rel=\"noopener\">Publications<\/a> is billed as the analytics tool for publishers, allowing you to easily monitor your editorial team to see which authors\/categories are performing the best.<\/p>\n<p>Its servers are hosted in Finland and Germany and have an analysis script that is 45 times lighter than Google&#8217;s.<\/p>\n<p>The price starts from \u20ac5 per month and is based on monthly page views.<\/p>\n<h2>9. Clicky<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-489361 size-full b-lazy pcimg\" alt=\"Clicky\" width=\"1415\" height=\"612\" sizes=\"auto, (max-width: 1415px) 100vw, 1415px\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/clicky2-6489d89f4947a-sej.jpg 1415w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/clicky2-6489d89f4947a-sej-480x208.jpg 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/clicky2-6489d89f4947a-sej-680x294.jpg 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/clicky2-6489d89f4947a-sej-768x332.jpg 768w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/clicky2-6489d89f4947a-sej-1024x443.jpg 1024w\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/clicky2-6489d89f4947a-sej.jpg\"\/><span class=\"wp-caption-text\">Screenshot from Clicky, June 2023<\/span><\/p>\n<p><a href=\"https:\/\/clicky.com\/\" target=\"_blank\" rel=\"noopener\">Clicky<\/a> is a free web analytics platform that offers a Pro version at $9.99 per month, a Pro Plus version at $14.99 per month, a Pro Platinum version at $19.99 per month, and a custom version that &#8216;company will quote you.<\/p>\n<p>It says its bot detection is the best in the business and helps eliminate all referral spam that can clog data.<\/p>\n<p>It also monitors your site and notifies you if it is down.  If you like old school tools, this could be a winner for you.<\/p>\n<p>Some premium features (heatmaps and uptime monitoring) are not available for lower-tier plans.<\/p>\n<p>Clicky also offers white label analytics.<\/p>\n<h2>10. Lead feeder<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-489362 size-full b-lazy pcimg\" alt=\"lead feeder\" width=\"1415\" height=\"612\" sizes=\"auto, (max-width: 1415px) 100vw, 1415px\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/leadfeeder2-6489d8ca6b23b-sej.jpg 1415w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/leadfeeder2-6489d8ca6b23b-sej-480x208.jpg 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/leadfeeder2-6489d8ca6b23b-sej-680x294.jpg 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/leadfeeder2-6489d8ca6b23b-sej-768x332.jpg 768w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/leadfeeder2-6489d8ca6b23b-sej-1024x443.jpg 1024w\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/leadfeeder2-6489d8ca6b23b-sej.jpg\"\/><span class=\"wp-caption-text\">Screenshot from Leadfeeder, June 2023<\/span><\/p>\n<p><a href=\"https:\/\/www.leadfeeder.com\/\" target=\"_blank\" rel=\"noopener\">lead feeder<\/a> it integrates your B2B sales and marketing data, tells you which pages companies are looking at, has a CRM, and can even send you an email when your dream company visits your site.<\/p>\n<p>It looks like a great tool to help generate leads.  He has live webinars and many downloadable guides and e-books, telling you how to maximize the use of his product.<\/p>\n<p>There&#8217;s a free trial and even a free basic plan, with prices for larger plans (for sales and marketing teams) starting at $199 per month.  The free plan only keeps data for one week, but the paid plan has no time limit.<\/p>\n<p>Note: This product integrates with and uses Google Analytics, so it&#8217;s not a replacement, but an enhancement that can help you dig deeper into the data you need.<\/p>\n<p>You can use plug-and-play plugins or use their API to access LeadFeeder data in tools like Zapier, ZenDesk, Intercom, and Google Analytics.<\/p>\n<h2>The food<\/h2>\n<p>Google Analytics is powerful, and that&#8217;s not debatable, but what do you have to lose by trying one or more of these tools?<\/p>\n<p>You may still need to use Google Analytics, but if you don&#8217;t need all that power, you might find something that saves you time by getting the exact data you need.<\/p>\n<p><strong>More resources:<\/strong><\/p>\n<p>Featured image: Andrey_Popov\/Shutterstock<\/p>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.searchenginejournal.com\/google-analytics-alternatives-2\/486098\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for an alternative (or add-on) to Google Analytics? Concerned about privacy? Looking for something simpler? Do you like trying new tools? If so, here are 10 tools that offer a good alternative. They may not be as robust as Google Analytics, but sometimes you just want something quick and easy. All of these tools also have free trials and\/or plans. 1. Visible Screenshot from Matomo, June 2023 visibleformerly Piwik, it allows you to import&#8230; <\/p>\n","protected":false},"author":1,"featured_media":6963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-news"],"_links":{"self":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/6962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6962"}],"version-history":[{"count":1,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/6962\/revisions"}],"predecessor-version":[{"id":6964,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/6962\/revisions\/6964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/media\/6963"}],"wp:attachment":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}