<\/p>\n
BigCommerce<\/span><\/a> is adding new localization features to its Software-as-a-Service (SaaS) e-commerce platform.<\/span><\/p>\n Upcoming features will enable global business traders <\/span>locate<\/span><\/a> its shopping, merchandising, language and content, BigCommerce said in a Thursday (July 6) <\/span>Press release<\/span>.<\/span><\/p>\n “Language, currency and cultural differences shouldn’t be barriers to commerce, and they don’t have to be now,” said BigCommerce’s senior vice president of product. <\/span>Troy Cox<\/span><\/a> he said in the statement. \u201cThese new enhancements expand our [multi-storefront (MSF)] functionality so merchants have even more flexibility to grow their brands and global footprints through a powerful BigCommerce dashboard.”<\/span><\/p>\n BigCommerce’s new international enhancements for MSF will tailor all content, offers and search engine optimization (SEO) strategies for each storefront, according to the release. It also localizes language, payments, currency, taxes, and shipping options.<\/span><\/p>\n These new features will join the MSF platform that launched last year and allows enterprise merchants to use a single BigCommerce store to create and manage multiple storefronts, according to the release.<\/span><\/p>\n “With BigCommerce’s new international multi-store enhancements, we can empower our customers to drive growth in global markets,” <\/span>Jon Woodall<\/span><\/a>managing director of <\/span>Space 48<\/span><\/a>, a BigCommerce agency partner, said in the statement. “By leveraging this new feature, we believe our customers can unlock new opportunities and expand their reach into thriving international markets, driving remarkable growth and establishing themselves as global leaders.”<\/span><\/p>\n BigCommerce launched MSF in March 2022, saying it would help enterprise merchants manage their entire business from one dashboard while offering <\/span>tailored shopping experiences<\/span> to their different buyers.<\/span><\/p>\n MSF delivers these tailored shopping experiences by allowing merchants to set up unique storefronts with unique domains, custom layouts, transactional and promotional emails, and custom pricing with preferred payment methods.<\/span><\/p>\n PYMNTS research found that it expanded and <\/span>localized payment options<\/span> it can help companies unlock huge market potential.<\/span><\/p>\n In the Asia-Pacific (APAC) region, for example, merchants that do not offer local payment options for shoppers have found their cart abandonment rates to be 32% higher than those that do, according to \u201c<\/span>The emerging opportunity of APAC<\/span>\u201d, a PYMNTS and <\/span>Citcon<\/span><\/a> collaboration<\/span><\/p>\n The report also found that more than a third of merchants believe checkout frictions cause local shoppers to abandon their carts.<\/span><\/p>\n For all PYMNTS retail coverage, subscribe to the newspaper Retail newsletter<\/a>.<\/p>\n