{"id":5376,"date":"2023-06-30T22:53:53","date_gmt":"2023-06-30T22:53:53","guid":{"rendered":"https:\/\/afreeurl.com\/?p=5376"},"modified":"2023-06-30T22:53:57","modified_gmt":"2023-06-30T22:53:57","slug":"google-ads-presents-a-new-and-simplified-design","status":"publish","type":"post","link":"https:\/\/afreeurl.com\/?p=5376","title":{"rendered":"Google Ads presents a new and simplified design"},"content":{"rendered":"<p><\/p>\n<p>Google Ads has introduced a refreshed design for its Ads platform to improve the accessibility and organization of data and tools.<\/p>\n<p>Below are YouTube video highlights of new features coming soon to Google advertisers.<\/p>\n<h2>Navigation<\/h2>\n<p>To make navigation easier, Google categorized the pages into five main sections: Campaigns, Goals, Tools, Billing, and Administration.<\/p>\n<p><span class=\"wp-caption-text\">Google Ads\/YouTube screenshot, June 2023<\/span><\/p>\n<h3>campaigns<\/h3>\n<p>In the new Google Ads Campaigns section, you&#8217;ll find everything you need to create, manage and report on campaigns.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-490530 b-lazy pcimg\" alt=\"Google Ads presents a new and simplified design\" width=\"3360\" height=\"1884\" sizes=\"auto, (max-width: 3360px) 100vw, 3360px\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-campaigns-649f53d9bf496-sej.png 3360w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-campaigns-649f53d9bf496-sej-480x269.png 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-campaigns-649f53d9bf496-sej-680x381.png 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-campaigns-649f53d9bf496-sej-768x431.png 768w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-campaigns-649f53d9bf496-sej-1024x574.png 1024w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-campaigns-649f53d9bf496-sej-1600x897.png 1600w\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-campaigns-649f53d9bf496-sej.png\"\/><span class=\"wp-caption-text\">Google Ads\/YouTube screenshot, June 2023<\/span><\/p>\n<p>The following new or updated areas are included.<\/p>\n<h4>Statistics and reports<\/h4>\n<p>Insights and Reports gives users access to valuable performance statistics and comprehensive reports on various topics, such as search terms and landing page effectiveness.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-490531 b-lazy pcimg\" alt=\"Google Ads presents a new and simplified design\" width=\"3360\" height=\"1890\" sizes=\"auto, (max-width: 3360px) 100vw, 3360px\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-insights-reports-649f541fa7b65-sej.png 3360w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-insights-reports-649f541fa7b65-sej-480x270.png 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-insights-reports-649f541fa7b65-sej-680x383.png 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-insights-reports-649f541fa7b65-sej-768x432.png 768w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-insights-reports-649f541fa7b65-sej-1024x576.png 1024w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-insights-reports-649f541fa7b65-sej-1600x900.png 1600w\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-insights-reports-649f541fa7b65-sej.png\"\/><span class=\"wp-caption-text\">Google Ads\/YouTube screenshot, June 2023<\/span><\/p>\n<h4>assets<\/h4>\n<p>Assets consolidates all advertising materials, including search headlines, YouTube videos, and product listings from Shopping campaigns.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-490532 b-lazy pcimg\" alt=\"Google Ads presents a new and simplified design\" width=\"3360\" height=\"1888\" sizes=\"auto, (max-width: 3360px) 100vw, 3360px\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-assets-649f545b2adad-sej.png 3360w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-assets-649f545b2adad-sej-480x270.png 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-assets-649f545b2adad-sej-680x382.png 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-assets-649f545b2adad-sej-768x432.png 768w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-assets-649f545b2adad-sej-1024x575.png 1024w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-assets-649f545b2adad-sej-1600x899.png 1600w\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-assets-649f545b2adad-sej.png\"\/><span class=\"wp-caption-text\">Google Ads\/YouTube screenshot, June 2023<\/span><\/p>\n<h4>Audiences, keywords and content<\/h4>\n<p>This section combines audience data with the tools to precisely define those audiences, including keywords, demographics, and locations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-490533 b-lazy pcimg\" alt=\"Google Ads presents a new and simplified design\" width=\"3360\" height=\"1887\" sizes=\"auto, (max-width: 3360px) 100vw, 3360px\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-audiences-keywords-content-649f54a6bf344-sej.png 3360w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-audiences-keywords-content-649f54a6bf344-sej-480x270.png 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-audiences-keywords-content-649f54a6bf344-sej-680x382.png 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-audiences-keywords-content-649f54a6bf344-sej-768x431.png 768w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-audiences-keywords-content-649f54a6bf344-sej-1024x575.png 1024w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-audiences-keywords-content-649f54a6bf344-sej-1600x899.png 1600w\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-audiences-keywords-content-649f54a6bf344-sej.png\"\/><span class=\"wp-caption-text\">Google Ads\/YouTube screenshot, June 2023<\/span><\/p>\n<h3>goals<\/h3>\n<p>Goals helps users set conversion metrics and track their progress toward business goals.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-490534 b-lazy pcimg\" alt=\"Google Ads presents a new and simplified design\" width=\"3360\" height=\"1889\" sizes=\"auto, (max-width: 3360px) 100vw, 3360px\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-goals-649f54f9b467e-sej.png 3360w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-goals-649f54f9b467e-sej-480x270.png 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-goals-649f54f9b467e-sej-680x382.png 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-goals-649f54f9b467e-sej-768x432.png 768w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-goals-649f54f9b467e-sej-1024x576.png 1024w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-goals-649f54f9b467e-sej-1600x900.png 1600w\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-goals-649f54f9b467e-sej.png\"\/><span class=\"wp-caption-text\">Google Ads\/YouTube screenshot, June 2023<\/span><\/p>\n<h3>Tools<\/h3>\n<p>The tools enable efficient campaign planning, budget management and troubleshooting.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-490535 b-lazy pcimg\" alt=\"Google Ads presents a new and simplified design\" width=\"3360\" height=\"1877\" sizes=\"auto, (max-width: 3360px) 100vw, 3360px\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-tools-649f559d7fe20-sej.png 3360w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-tools-649f559d7fe20-sej-480x268.png 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-tools-649f559d7fe20-sej-680x380.png 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-tools-649f559d7fe20-sej-768x429.png 768w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-tools-649f559d7fe20-sej-1024x572.png 1024w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-tools-649f559d7fe20-sej-1600x894.png 1600w\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-tools-649f559d7fe20-sej.png\"\/><span class=\"wp-caption-text\">Google Ads\/YouTube screenshot, June 2023<\/span><\/p>\n<h3>Billing<\/h3>\n<p>Billing allows users to track their spending and manage their payments.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-490536 b-lazy pcimg\" alt=\"Google Ads presents a new and simplified design\" width=\"3360\" height=\"1884\" sizes=\"auto, (max-width: 3360px) 100vw, 3360px\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-billing-649f55c115c40-sej.png 3360w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-billing-649f55c115c40-sej-480x269.png 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-billing-649f55c115c40-sej-680x381.png 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-billing-649f55c115c40-sej-768x431.png 768w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-billing-649f55c115c40-sej-1024x574.png 1024w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-billing-649f55c115c40-sej-1600x897.png 1600w\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-billing-649f55c115c40-sej.png\"\/><span class=\"wp-caption-text\">Google Ads\/YouTube screenshot, June 2023<\/span><\/p>\n<h3>Admin<\/h3>\n<p>In Admin, users can manage their account settings, team members, and security settings.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-490537 size-full b-lazy pcimg\" alt=\"Google Ads presents a new and simplified design\" width=\"3360\" height=\"1873\" sizes=\"auto, (max-width: 3360px) 100vw, 3360px\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-admin-649f560551593-sej-e1688165053920.png 3360w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-admin-649f560551593-sej-e1688165053920-480x268.png 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-admin-649f560551593-sej-e1688165053920-680x379.png 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-admin-649f560551593-sej-e1688165053920-768x428.png 768w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-admin-649f560551593-sej-e1688165053920-1024x571.png 1024w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-admin-649f560551593-sej-e1688165053920-1600x892.png 1600w\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-admin-649f560551593-sej-e1688165053920.png\"\/><span class=\"wp-caption-text\">Google Ads\/YouTube screenshot, June 2023<\/span><\/p>\n<h3>search<\/h3>\n<p>Users struggling to locate a specific page can use the available search function.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-490538 size-full b-lazy pcimg\" alt=\"Google Ads presents a new and simplified design\" width=\"3360\" height=\"1856\" sizes=\"auto, (max-width: 3360px) 100vw, 3360px\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-search-649f5625bc1f0-sej-e1688164062635.png 3360w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-search-649f5625bc1f0-sej-e1688164062635-480x265.png 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-search-649f5625bc1f0-sej-e1688164062635-680x376.png 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-search-649f5625bc1f0-sej-e1688164062635-768x424.png 768w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-search-649f5625bc1f0-sej-e1688164062635-1024x566.png 1024w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-search-649f5625bc1f0-sej-e1688164062635-1600x884.png 1600w\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/06\/google-ads-new-design-search-649f5625bc1f0-sej-e1688164062635.png\"\/><span class=\"wp-caption-text\">Google Ads\/YouTube screenshot, June 2023<\/span><\/p>\n<p>Google urges users to do so <a href=\"https:\/\/support.google.com\/google-ads\/community\" target=\"_blank\" rel=\"noopener\">share your comments<\/a> on the updated design.<\/p>\n<h2>Optimizing the Google Ads user experience<\/h2>\n<p>Google&#8217;s new ad design reflects the company&#8217;s commitment to streamlining the user experience and strengthening the effectiveness of ad campaign management.<\/p>\n<p>Google Ads has substantially enriched the depth of resources available to advertisers by implementing an intuitive navigation structure, ensuring that users can easily establish benchmarks, using various resources to optimize their advertising campaigns and improving control over users about spending and account management.<\/p>\n<p>The integration of a search function means that Google understands the importance of ease of access to information.<\/p>\n<p>As the advertising landscape continues to evolve, this revamp of Google Ads appears to be an important step in keeping pace with industry demands and providing users with robust tools tailored to modern advertising needs.<\/p>\n<p>this <a href=\"https:\/\/www.youtube.com\/watch?v=YIb_EmXS7qc\" target=\"_blank\" rel=\"noopener\">preview<\/a> from Google&#8217;s advertising platform shortly after YouTube Ads made recent headlines for violating its own guidelines.<\/p>\n<p>Featured image: monticello\/Shutterstock<\/p>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.searchenginejournal.com\/new-google-ads-design\/490525\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads has introduced a refreshed design for its Ads platform to improve the accessibility and organization of data and tools. Below are YouTube video highlights of new features coming soon to Google advertisers. Navigation To make navigation easier, Google categorized the pages into five main sections: Campaigns, Goals, Tools, Billing, and Administration. Google Ads\/YouTube screenshot, June 2023 campaigns In the new Google Ads Campaigns section, you&#8217;ll find everything you need to create, manage and&#8230; <\/p>\n","protected":false},"author":1,"featured_media":5377,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-news"],"_links":{"self":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/5376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5376"}],"version-history":[{"count":1,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/5376\/revisions"}],"predecessor-version":[{"id":5378,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/posts\/5376\/revisions\/5378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=\/wp\/v2\/media\/5377"}],"wp:attachment":[{"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afreeurl.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}