What’s new?<\/strong> Google has added a number of new and improved features to Store Sales to help advertisers better understand the success of their campaigns. This includes:<\/p>\n Smart Bidding Capabilities: <\/strong>This feature optimizes Google ads to improve in-store sales conversions.<\/p>\n Alignment of reports: <\/strong>This methodology, which can be used across Store Visits and Store Sales, will allow advertisers to better understand store visit rates by campaign.<\/p>\n Holistic measures<\/strong>: There will now be ROAS calculations for online and offline conversions.<\/p>\n Get the daily search newsletter marketers trust.<\/p>\n How it works:<\/strong> Store Sales analyzes sales data to measure online to offline ad activity. By uploading and matching your brand’s transaction data, in-store sales can help advertisers identify how ads translate to offline purchases.<\/p>\n What did Google say?<\/strong> Beta customers who have used Store Sales have reported a significant increase in their sales volume and ROAS. In a statement, Google said Dutch variety store chain HEMA saw an 89% increase in return on omnichannel ad spend as it was able to create more personalized ads using its data. Meanwhile, Indian jewelery brand Tanishq reported a 7% increase in offline sales. <\/p>\n Deeper Dive:<\/strong> To learn more about implementing in-store sales data and analyzing top performing bid campaigns, visit the Google Help Center Store sales<\/a> or Smart Bidding<\/a>.<\/p>\n