<\/p>\n
Marketers may soon be able to run ads on video streaming services that target LinkedIn users specifically.<\/p>\n
A new ad product is about to be tested by the Microsoft-owned social media platform, which will aim to reach its 930 million subscribers when they watch movies and TV shows.<\/p>\n
Why we care:<\/strong> Marketers could potentially increase their ROI and subsequently increase revenue as it is an opportunity to reach their target audience more efficiently. <\/p>\n why now <\/strong>LinkedIn gets most of its $5 billion in revenue from ads sold in its news feed. The social media platform, which has already grown 8% year-on-year in sales, is now looking to increase profits even further by tapping into the fast-growing ad streaming sector. <\/p>\n The move comes just two weeks after LinkedIn announced it was testing generative AI features to help advertisers.<\/p>\n What did LinkedIn say?<\/strong> “In-stream video ads can change the way brands and buyers reach and engage their audiences,” explained Penry Price, LinkedIn’s vice president of marketing solutions. Reuters<\/a>.<\/p>\n Get the daily search newsletter marketers trust.<\/p>\n What AI features are available to advertisers on LinkedIn?<\/strong> The social media platform rolled out AI copy suggestions to a limited number of US marketers two weeks ago. However, LinkedIn has hinted that it will roll out the feature in more languages \u200b\u200band regions in the coming months.<\/p>\n The professional networking platform has followed in the footsteps of Google Ads, Meta and Amazon by offering generative AI features to advertisers.<\/p>\n