{"id":4830,"date":"2023-06-19T09:39:17","date_gmt":"2023-06-19T09:39:17","guid":{"rendered":"https:\/\/afreeurl.com\/?p=4830"},"modified":"2023-06-19T09:39:17","modified_gmt":"2023-06-19T09:39:17","slug":"google-is-forming-a-policy-on-ai-content-and-eeat","status":"publish","type":"post","link":"https:\/\/afreeurl.com\/?p=4830","title":{"rendered":"Google is forming a policy on AI content and EEAT"},"content":{"rendered":"

<\/p>\n

Google’s Gary Illyes and others answered many AI-related questions at Google Search Central Live Tokyo 2023, sharing new insights into Google’s approaches and recommendations for AI-generated content.<\/p>\n

Japanese search marketing expert Kenichi Suzuki (Twitter profile<\/a>) presented at Search Central Tokyo 2023 and subsequently published a blog post in Japanese summarizing the main ideas of the event.<\/p>\n

Some of what was shared is now well known and documented, like Google doesn’t care if the content is AI generated or not.<\/p>\n

For both AI-generated content and translated content, what matters most to Google is the quality of the content.<\/p>\n

How Google treats AI-generated content<\/h2>\n

AI-generated content tagging<\/h3>\n

What may be less well known is whether or not Google distinguishes between AI-generated content.<\/p>\n

The Googler, presumably Gary Illyes, responded that Google does not tag AI-generated content.<\/p>\n

Should publishers label AI-generated content?<\/h3>\n

Currently the asks the EU<\/a> social media companies to voluntarily flag AI-generated content to combat fake news.<\/p>\n

I Google currently recommends<\/a> (but does not require) publishers to tag AI-generated images using IPTC image data metadata, adding that image AI companies will begin adding them automatically in the near future.<\/p>\n

But what about the content of the text?<\/p>\n

Are publishers required to label their text content as AI-generated?<\/p>\n

Surprisingly, the answer is no, it is not required.<\/p>\n

Kenichi Suzuki wrote that as far as Google is concerned, there is no need to explicitly tag AI content.<\/p>\n

The Googler said that they leave it up to publishers to make that judgment call on whether or not it’s a better user experience.<\/p>\n

The English translation of what Kenichi wrote in Japanese is:<\/strong><\/p>\n

“From Google’s point of view, it is not necessary to explicitly label AI-generated content as AI-generated content, as we evaluate the nature of the content.<\/p>\n

If you consider it necessary from the user’s point of view, you can specify it.”<\/p>\n

He also wrote that Google warned against publishing AI content as is without a human editor reviewing it before publishing.<\/p>\n

They also recommended taking the same approach with translated content, which should also be reviewed by a human before publishing.<\/p>\n

Natural content ranks first<\/h3>\n

One of the most interesting comments from Google was a reminder that their algorithms and signals are based on human content, so they will rank natural content at the top.<\/p>\n

The English translation of the original Japanese is:<\/strong><\/p>\n

\u201cML (machine learning) based algorithms and signals are learning from content written by humans for humans.<\/p>\n

So understand native content and show it at the top.”<\/p>\n

How does Google handle AI content and EEAT?<\/h2>\n

EEAT is an acronym that stands for experience, expertise, authority and trust.<\/p>\n

It’s something that was first mentioned in Google’s Search Quality Evaluator Guidelines, recommending that evaluators look for evidence that the author is writing from a position of subject matter expertise.<\/p>\n

An artificial intelligence, at this time, cannot claim expertise in any subject or product.<\/p>\n

Therefore, it seems impossible for an AI to meet the quality threshold of certain types of content that require expertise.<\/p>\n

The Googler replied that they are having internal discussions about it and have not yet come to a policy.<\/p>\n

They said they will announce a policy once they are settled.<\/p>\n

AI policies are evolving<\/h3>\n

We live in a time of transition due to the availability of AI and its lack of reliability.<\/p>\n

Mainstream media companies that rushed to test AI-generated content have quietly slowed down to reevaluate.<\/p>\n

ChatGPT and similar generative AI like Bard were not specifically trained to create content.<\/p>\n

So perhaps it’s no surprise that Google currently recommends that publishers continue to monitor the quality of their content.<\/p>\n

Read the original article by Kenichi Suzuki:<\/strong><\/p>\n

What I learned on Google #SearchCentralLive Tokyo 2023<\/a><\/p>\n

Featured image by Shutterstock\/takayuki<\/p>\n