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Naylor’s<\/span> The new suite of differentiated marketing services, powered by Gabriel Marketing Group, has been proven to increase member engagement and help build an association’s brand as an industry leader.<\/p>\n MCLEAN, Va.<\/span><\/span>, August 1, 2022<\/span><\/span> \/PRNewswire-PRWeb\/ — Naylor Association Solutions<\/a>a leading provider of innovative strategic products and services to professional and trade associations in the US and canada<\/span>, today announced an expanded suite of partnership-specific marketing, public relations (PR) and social media packages. The full suite of customizable and packaged strategic communications and marketing products and services are proven to drive membership recruitment and non-dues revenue, improve member engagement and help build an association’s brand as a leader in sector<\/p>\n “With our new white label marketing service packages designed specifically for associations, we are ready to help associations position, expand and engage their audiences and assert the leadership associations deserve,” he said. Alex DeBarr<\/span>, CEO of Naylor Association Solutions. “If your association is understaffed, struggling to communicate with members with content, blogs, emails, newsletters, ads and social media, or struggling with member awareness, retention and engagement, we can help”.<\/p>\n Implementing Gabriel Marketing Group (GMG), an industry-leading digital marketing and public relations agency for high-growth organizations, the Naylor Association’s expansion of marketing services is driven by Naylor’s<\/span> strategic partnership with GMG, which brings GMG’s external communications and demand generation expertise Naylor’s<\/span> More than 1,600 customers.<\/p>\n “Naylor<\/span> It is now highly differentiated as a true one-stop shop for all association needs, from association management to membership software to marketing and brand management,\u201d he added. Leah I’ll show you<\/span>, founder and CEO of Gabriel Marketing Group. \u201cWe have been providing many of these services Naylor<\/span> already, so it makes perfect sense to bring these services to associations through Naylor<\/span>.”<\/p>\n The story continues<\/p>\n Naylor’s<\/span> Partnerships’ expanded PR and marketing products and services include:<\/p>\n Affiliate Marketing Boost: To increase website traffic, engage current members, recruit new members, increase SEO ranking and domain authority, and\/or improve site speed, include an SEO audit website with implemented recommendations, implementing and configuring Google Tag Manager, creating Google Analytics goals, configuring retargeting audiences, configuring digital ad platform audiences, and implementing SEO fundamentals and lead captures from audit<\/p>\n Strategic Partnership Content: To create consistent messaging and communications for members and new member targets, optimizing web content to increase rankings and strategic keyword identification, includes strategic planning of editorial calendar with titles, meta tags and corresponding H1 and the identified fundamental keywords integrated into the content planning.<\/p>\n Strategic PR: to increase public awareness and media coverage of the association’s activities and initiatives, includes three tiered packages with the creation of public relations messages and a press kit, a strategic media relations program, a thought leadership program and an awards program, with optional social media programs.<\/p>\n Digital Event Promotion: To increase attendance at both virtual and in-person association events, includes three tiered packages with digital advertising programs, digital ad design, website optimization recommendations and strategic consulting.<\/p>\n Event Advertising with Social Media: To increase awareness, media coverage and social media presence of association business events or local events, include event messaging, press releases, media pitch targeted, pre-event social media posts, on-site media support, on-site\/day. for live streaming of event highlights and photo and video capture for post-event production of highlight videos<\/p>\n Additional customizable services include:<\/p>\n Digital Advertising – Includes paid search and social media ads, native advertising, influencer marketing, Google Analytics setup, ad strategy, ad copy and design, ad operations, and reporting.<\/p>\n Content and Design: This includes the conceptualization, writing and design of infographics, white papers, ebooks, web copy, marketing emails, case studies, blog posts, data sheets, landing pages, immersive digital experiences, etc.<\/p>\n Marketing Automation: Three-tier packages for designing targeted marketing campaigns, which can be applied to professional center promotion campaigns, display and sponsorship marketing, membership drives and more; it includes a campaign calendar, CRM and workflow audits, email writing, targeting and audience segmentation, and campaign landing pages, among other elements.<\/p>\n Marketing Strategy: Includes website and SEO audits, brand framework, messaging documents, growth marketing plans and strategic consultants.<\/p>\n Search Engine Optimization (SEO): Includes SEO audits, competitive analysis, keyword research, editorial calendar planning and monthly reports<\/p>\n For pricing and more information, visit https:\/\/www.naylor.com\/<\/a>.<\/p>\n About Naylor Association Solutions Contact with the media<\/p>\n
Naylor Association Solutions is dedicated to building stronger associations. As strategic partners of professional and trade associations in the US and canada<\/span>, Naylor<\/span> offers a comprehensive suite of innovative association tools and services that strengthen member engagement and increase unpaid revenue. Our offerings include member communications, live and online meeting and event management, online career centers, membership management software (AMS) and member data platform (MDP), membership management of full service and online learning. Naylor’s<\/span> The team supports its clients with an unmatched depth and breadth of experience and an innovative spirit to solve the unique challenges facing partnerships. Naylor<\/span> it also provides valuable insights through its customized customer portals that provide real-time feedback and advanced analytics. Founded in 1969, today Naylor<\/span> serves more than 1,600 associations in more than 80 industries. Our headquarters are located in McLean, Va.<\/span> with additional offices in Alpharetta, Ga.<\/span>; Gainesville, Florida<\/span>; Schaumburg, Ill.<\/span>; Hunt Valley, Maryland<\/span>; i Winnipeg, Manitoba<\/span>. For more information, visit https:\/\/www.naylor.com<\/a>.<\/p>\n