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Creators earn the most from their brand partnerships on YouTube, more so than Instagram and TikTok, according to a new survey. <\/p>\n
By the numbers.<\/strong> On YouTube, 6% of creators earned more than $10,001 per month, compared to 3% of Instagram creators and 2% of TikTok creators.<\/p>\n 50% of YouTube creators earn more than $500 per month compared to Instagram (40%) and TikTok (36%).<\/p>\n More expensive, though.<\/strong> Although YouTube creators are more expensive to work with, brands should work with them because the platform has high engagement metrics. <\/p>\n Creators get an engagement rate of 50%, on average, which far exceeds all other platforms (TikTok and Instagram had an engagement rate of 3% and 2%, respectively). Engagement on YouTube was defined as views, likes, comments and shares. Too:<\/p>\n “YouTube’s longer video format allows creators to go deeper into your products in each video, which is especially helpful if you’re selling products like tech gear or ready-to-build furniture that might need step-by-step tutorials.”<\/p>\n About the survey. <\/strong>This is a combination of internal data from Aspire, an influencer marketing platform, plus a survey of 1,000 “diverse creators, varying in audience size, primary platform of choice, industry and much more”. Most of the creators were in the United States. <\/p>\n Why we care<\/strong> Influencers can help your SEO campaigns. And with continued heavy investments in influencer marketing, YouTube seems to offer brands the highest ROI for working with influencers right now.<\/p>\n Deepen.<\/strong> If you want to learn more about how much to pay influencers, you can download the survey results for free aspirate<\/a>.<\/p>\n Creators frustrated with TikTok.<\/strong> Disappointed with how much they were being paid, creators were leaving TikTok citing mental health issues and burnout, as we reported last year. Some creators claimed they were paid between $0.02 and $0.03 per 1,000 video views.<\/p>\n