Especially with the move to responsive search ads, it’s easy for headlines to become redundant, with the risk of poor performance. <\/span><\/p>\n Google recently introduced a beta feature called “auto-created assets for responsive search ads” to combat creative fatigue.<\/span><\/p>\n For starters, auto-created resources are a setting enabled at the campaign level in search campaigns.<\/span><\/p>\n The setting can be turned on or off at the individual campaign level, as shown in the screenshot below.<\/span><\/p>\n Image credit: Screenshot taken by the author, May 2023<\/span><\/p>\n Auto-generated resources can also be enabled in the Recommendations tab, where examples of automated search ads are displayed.<\/span><\/p>\n Once the setting is enabled, the feature will begin creating relevant titles and descriptions for each ad content in that particular campaign.<\/span><\/p>\n The feature uses content from these sites to make recommendations:<\/span><\/p>\n Landing pages and domain<\/span> The goal? Create top-performing copy combinations at scale for advertisers.<\/span><\/p>\n Since Google will use the two assets that sellers have already created along with the automated assets, asset optimization is also automated.<\/span><\/p>\n Auto-created resources with the best performance will remain in an ad, while any resource reporting a “Low” performance score will be automatically removed.<\/span><\/p>\n Advertisers can also choose to remove resources manually.<\/span><\/p>\n Also, as content inputs change, such as keywords or landing pages, automated resources will be created to reflect this change in content.<\/span><\/p>\n According to Google, accounts that have adopted this feature have seen an average increase of 2% in conversions at a similar cost per conversion.<\/span><\/p>\n Auto-created resource reports are displayed alongside any existing provided resources in a responsive search ad.<\/span><\/p>\n While many sellers can benefit from this feature, there are cases where this setting may not be appropriate (yet).<\/span><\/p>\n This feature may not be ready for highly regulated industries or companies that need legal approval for ad copy before launch.<\/span><\/p>\n It may be worth testing the feature to identify whether resource-generated automated copy remains consistent for advertisers who like to maintain more control or stick to a specific brand tone or voice.<\/span><\/p>\n Each account and campaign will have a different comfort level with this feature, so test accordingly for specific business goals and objectives.<\/span><\/p>\n The automated asset feature can be an easy \u201cset it and forget it\u201d quality for many. It’s important to note which campaigns have this setting enabled and make copy review part of a weekly account management checklist.<\/span><\/p>\n The newly created auto-assets feature in Google Ads can be effective for many marketers. It can save account managers time on tedious copywriting, freeing up more time to strategically manage results and scale success faster and faster.<\/span><\/p>\n As a general rule, automated asset outputs are only as good as the inputs given to them. Before enabling this setting, make sure that due diligence has been done to provide high-quality landing pages and a good campaign and keyword structure.<\/span><\/p>\nHow auto-created assets work<\/h2>\n
\nCopy of existing ad<\/span>
\nExisting keywords<\/span><\/p>\nOptimization of creative assets<\/h2>\n
Early data on adoption and reporting<\/h2>\n
![\"Find](\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/05\/automated-asset-reporting-6476badbf2145-sej.png\"\/)
Image credit: Google Ads YouTube channel, May 2023<\/span><\/p>\nDetermination of benefit versus cost<\/h2>\n
Summary<\/h2>\n