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Marketers will soon have a new tool in their advertising tool belt: Google’s Product Studio.<\/p>\n
With the help of generative AI, Product Studio will help marketers create unique product images.<\/p>\n
Here’s what was announced today at Google Marketing Live.<\/p>\n
With this tool, advertisers can lean on Google’s generative AI to help improve their creative in some new ways:<\/p>\n
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Custom product scenes. <\/strong>With this feature, a bottomless product can be loaded, and the AI \u200b\u200bwill do the rest. With some guidance, backgrounds can be added to the product to make it more attractive. <\/p>\n In one example, a skincare company used Product Studio to add AI-generated peaches with tropical plants in the background to a simple product photo.<\/p>\n This will be released in the US later this year.<\/p>\n Removal of funds.<\/strong> Product Studio can also flip and reverse it. If you have background that you feel is too distracting, generative AI can remove content from Product Studio without leaving Google. <\/p>\n Increased resolution. <\/strong>If your assets aren’t up to par from a pixel standpoint, Product Studio can help with that as well. Using generative AI models, marketers can create cleaner, sharper creatives from low-resolution images. <\/p>\n AI-generated images won’t have a distinct label or watermark to indicate they’ve been manipulated, but according to Google, this data will be in the image’s metadata.<\/p>\n Why we care:<\/strong> Creativity is a big issue for many SMBs, and according to Google, product offers with more than one image increase impressions (+76%) and clicks (+32%). Assuming this technology works as well as demos, advertisers can pivot and test much more creatively faster than ever before. Custom product scenes alone should be a reason to rejoice, as it integrates real product photos with almost limitless opportunities. It should be a massive win in both time savings and volume for advertisers who like to experiment with creativity.<\/p>\n The views expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.<\/p>\n![\"Editing](\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/05\/Background-editing-in-Merchant-Center-1.gif\"\/)
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